POLA DISTRIBUSI KOMODITAS KENTANG DI KABUPATEN BANDUNG, JAWA BARAT

Adang Agustian, Henny Mayrowani

DOI: https://doi.org/10.23917/jep.v9i1.1034

Abstract

The study was conducted in Bandung District, West Java on 2005. Primary data were collected through interview with potato’s farmers (who grow Granola variety and Atlantic variety) and potato’s trader. Method of analysis is quantitative and qualitative analysis. The results of the study are as follow: (1) There are two kinds of marketing pattern of potato in West Java: (a) Marketing pattern of Granola variety which is distributed to several market especially central market. Majority of Granola variety is for household consumption; and (b) Partnership pattern between farmer’s group or farmers with PT Indofood FM for Atlantic variety. Most of this variety is used as a raw material for food processing industries; (2) Most of potato’s farmers sell their product to village collectors, and potato’s farmers who have large scale of potato’s farm can directly sell to district traders and central market. (3) Atlantic variety were distributed through Farmer’s Group to Partner Company.

Keywords

marketing pattern, distribution pattern, partnership

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References

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