USAHA KECIL DAN PEREMPUAN SEBAGAI PELAKU USAHA

Widoyono Widoyono(1*)

(1) Program Studi Manajemen dan Bisnis Fakultas Ekonomi dan Bisnis
(*) Corresponding Author

Abstract

In fact, the difference of sex causes impact for dividing role between woman and man that it causes
many losses for woman’s position whether as a formal public worker or an agent of small business.
Although it is not maximal yet, gender mainstreaming causes changing of woman’s life in national
development (economic). Woman as an agent of small business has some opportunities and challenges.
Woman’s opportunity term of policy which priorities pengarusutamaan gender for agent of business
effects funding and improving skill that its business can increase and survive, behind of entrepreneurship
spirit and flexibility. Woman’s challenge as an agent of business is sourced on structure and culture of
the society, which is still characterized by patriarchy. Society should realize that woman is human who
is same as man that it needs acknowledgment for woman who is as an agent of small business, because
the microeconomic activity done by woman has a significant influence on development of macroeconomic.

Keywords

small business; woman; entrepreneurship; gender

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________, “Perempuan, Bisnis, dan Jiwa dalam Produk”, Kompas, Minggu 3 November 2003.

DOI: 10.23917/benefit.v8i1.1187

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