ANALISIS HUBUNGAN ANTARA ATRIBUT KONSUMEN DENGAN ATRIBUT PRODUK DALAM KEPUTUSAN PEMBELIAN BUKU DI TOKO BUKU GRAMEDIA SURAKARTA

Abstract

This research aim to analyse relation among consumer attribute (gender, age, earnings and work)
with product attribute (promotion, quality of and price) and to know tightest related degree.
Formulation this research internal issue do there is relation among consumer attribute covering gender,
age, earnings, and work to product attribute covering promotion, quality of, price, and tidiness at
Bookstore Gramedia Surakarta. Hypothesizing in this research is anticipated there is related among
consumer attribute covering gender, age, work and earnings to product attribute covering promotion,
quality of, tidiness and price at Bookstore Gramedia Surakarta by significant
Result of research indicates that there are relation among gender with promotion, quality, price,
tidiness. There are relation among age with promotion, quality, price, tidiness, promotion, quality, price
and tidiness. There are relation among work with promotion, quality, price, and tidiness.
Calculation of Contiguity among C with Cmaks indicate that related degree sequence among
consumer characteristic (gender, age, earnings and work) with product characteristic (promotion, quality
of, tidiness and price) having tightest relation is earnings storey with quality, this matter is proved from
value contiguity of C with smallest C maks.