KARAKTERISTIK BUDAYA ORGANISASI KUAT SEBAGAI UPAYA MENINGKATKAN KINERJA INDUSTRI DI BATIK DANAR HADI SURAKARTA

Lukman Hakim(1*)

(1) Dosen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta
(*) Corresponding Author

Abstract

This study aimed to identify: (1) the characteristic of  strong corporate culture (2)  the role of strong corporate culture, (3) the values as basically to strong corporate culture in PT Batik Danar Hadi  Surakarta. This study used a qualitative approach with a multicase study design using a phenomenological approach. Data collection techniques include in-depth interviews, participant observation, and study documentation. Data were analyzed repeatedly through the triangulation analysis. The object of this study are have work experience of more than 10 years and having job possision in PT Batik Danar Hadi  Surakarta. Results obtained from this study states that of the ten character of organizational culture that are (1) creativity and innovative, (2)  agresivity, (3) attention to detail, (4) full expertise, (5) outcome orientated, (6) humanity oriented, (7) team work system, (8) harmonity.

Keywords

Corporate culture, strong corporate culture, job perfomance

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DOI: 10.23917/benefit.v19i2.2320

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