Impact Analysis On Corporate Social Responsibility Towards Job Pursuit Intention With Socio-Environmental Consciousness As A Moderating Variable: Case Study Of Undergraduate Students At Universitas Benefit

Wulan Prihatiningsih, Muhammad Irfan Syaebani, Monica Devina



Corporate Social Responsibility (CSR) is a company’s responsibility to embrace positive impact to the society where it operates. On the other side, CSR is also a tool to balance the interests of the company and the society who is affected by the company’s business activity. Therefore, besides fulfilling an obligation, CSR activity could be utilized as one of strategies to reach the company’s goals including a strategy to increase job pursuit intention of job seekers, thus it enables company to pool as many prospective talents as possible. This quantitative research aims to examine the impact of the four dimensions of CSR - economic citizenship, legal citizenship, ethical citizenship, and philanthropic citizenship - on job pursuit
intention which is moderated by socio-environmental consciousness at a tobacco company which perceived as a generous company in carrying out its CSR activities. This research involved 203 undergraduate students majoring in accounting, management, and economics, class of 2012 at Universitas Indonesia. The
data were collected using questionnaires and processed using the SPSS 20.0 software. The result shows that individual job pursuit intention considers a tobacco company as a prospective workplace which is significantly influenced by four dimensions of CSR, but the socio-environmental consciousness does not moderate the effect of CSR dimensions on job pursuit intention.


CSR, economic citizenship, legal citizenship, ethical citizenship, Philanthropic citizenship, job pursuit intention

Full Text:



Adetunji, O. J., Ogbonna, I. G. (2013). Corporate social responsibility as a recruitment strategy by organization. International Review of Manajemen and Business Research, 2 (2), 313317.

Aiman-Smith, L., Bauer, T.N., & Cable, D.M. (2001). Are you attracted? Do you intend to pursue? A recruiting policy-capturing study. Journal of Business and Psychology, 16 (2),


Bauer, T.N., & Aiman-Smith, L. (1996). Green career choices: the influence of ecological stance on recruiting. Journal of Business and Psychology, 10 (4), 445-458.

Chang, C. & Chen, Y. (2012). The determinant of green intellectual capital. Management Decision, 50 (1), 74-94.

Chapman, D.S., Uggerslev, K.L., Carroll, S.A., Piasentin, K. A., & Jones, D. A. (2005). Applicant attraction to organizations and job choice: a meta-analytic review of the correlates of recruiting outcomes. Journal of Applied Psychology, 90 (5), 928-944.

Cooley, C.H. (1907). Social consciousness. American Journal of Sociology, 12 (5), 675-694.

Cooper, D. R., & Schindler, P. S. (2011). Business research methods (12 ed.). United States of America: The McGraw-Hill Companies, Inc.

Djarum. (n.d.). Februari 3, 2016. Kajian Singkat Potensi Dampak Ekonomi Industri Rokok di Indonesia. (n.d.). Januari 6, 2016.$FILE/medMDA5EGZ2.pdf?openelement

Kementerian Kesehatan Republik Indonesia. (2015). Stop kanker. Januari 6, 2016.

Leveson, L., & Joiner, T. A. (2014). Exploring corporate social responsibility values of millennial job-seeking students. Education + Training, 56 (1), 21-34.

Lin, C., Lyau, N., Tsai, Y., Chen, W., & Chiu, C. (2010). Modeling corporate citizenship and its relationship with organizational citizenship behaviors. Journal of Business Ethics, Vol.95, 357-372.

Mandina, S.P., Maravire, C.V., & Masere, V. (2014). Effectivensess of corporate social responsibility in enhanching company image. Journal of Applied Business and Economics, 16 (3), 152-167.

Nuryanti, S., & Rachmat, M. (2009). Dinamika agribisnis tembakan dan implikasinya bagi Indonesia. Forum Penelitian Agro Ekonomi, 27 (2), 73-91.

Olsen, K.L., Cudmore, A., & Hill, R.P. (2006). The impact of perceived corporate social responsibility on consumer behavior. Journal of Business Research, Vol. 59, 46-53.

Perilaku Merokok Masyarakat Indonesia. (n.d.). Januari 6, 2016.


  • There are currently no refbacks.