Perancangan Business Digital Platform dalam Mendukung Keberlanjutan IKM dengan Pendekatan Quality Function Deployment

Debrina Puspita Andriani, Ihwan Hamdala, Suluh Elman Swara, Harry Fadli

DOI: https://doi.org/10.23917/jiti.v18i1.7027

Abstract

The development of manufacturing sector with digital platforms is the latest technological advances in industry 4.0 era.  The use of e-commerce as business digital platform in marketing activities is very potential to be developed for improving SMEs performance.  To build a digital platform that fits with the needs of SMEs and users, Quality Function Deployment (QFD) was conducted to obtain informations in designing a customer-based digital platform.  After the customer's needs were obtained, product specifications, concept development and selection, product design testing, industrial design analysis, and prototyping also had been conducted.  The analysis showed three highest ranking for digital platform design were an application with specific information product, attractive design of the interface, and adequate security.  Furthermore, the function criterias were arranged to formulate alternatives, i.e. how to log in, button shape, color, font size, and database properties.  While the screening and assessment criteria were based on ease of transaction, availability of information, and ease of use.

Keywords

digital platform; industry 4.0; quality function deployment; SME; voice of customer

Full Text:

PDF

References

Abdurrahman, S.; Turianto, D. (2018). “Aplikasi android untuk meningkatkan pemasaran kerajinan anyaman purun”. Jurnal Mediteg, 3 (1), 1-4.

Amelia, M.; Prasetyo, Y.E.; Maharani, I. (2017). E-UMKM: Aplikasi Pemasaran Produk UMKM Berbasis Android sebagai Strategi Meningkatkan Perekonomian Indonesia. In: Seminar Nasional Teknologi dan Informatika (SNATIF) ke-4 Tahun 2017, p. 11-16.

Andriani, D.P.; Choiri, M.; Priharseno, D. (2017). “Aplikasi quality function deployment untuk redesign kontainer penyimpanan pada industri kemasan kaleng”. Jurnal Teknik Industri, 18 (2), 176-190.

Andriani, D.P.; Choiri, M.; Desrianto, F.X.B. (2018). “Redesain produk berfokus pada customer requirements dengan integrasi axiomatic design dan house of quality”. Jurnal Ilmiah Teknik Industri, 17 (1), 71-82.

Andriani, D.P.; Adnandy, R.; Maghlidah, S.T.; Anwar, A.A. (2019). Peningkatan Kualitas Produk IKM Rotan Melalui Perancangan Produk Unggulan dengan Pendekatan Quality Function Deployment. In: Seminar dan Konferensi Nasional The 6th IDEC 2019. Program Studi Teknik Industri UNS, 2019, p. D04.1-D04.10.

Benner, M.; Linnemann, A.R.; Jongen, W.M.F.; Folstar, P. (2002). “Quality Function Deployment (QFD) – Can it be used to develop food product”. Food Quality and Preference, 14 (4), 327-339.

Bolar, A.A.; Tesfamariam, S.; Sadiq, R. (2017). “Framework for prioritizing infrastructure user expectations using Quality Function Deployment (QFD)”. International Journal of Sustainable Built Environment, 6 (1), 16–29.

Cohen, L, (1995). Quality Function Deployment: How to Make QFD Work for You. Prentice Hall.

Eldermann, M.; Siirde, A.; Gusca, J. (2017). “QFD framework for selection of industry development scenarios”. Energy Procedia, 128, 230–233.

Falgenti, K. (2011). “Transformasi UKM ke bisnis online dengan internet marketing tools”. Jurnal Ilmiah Faktor Exacta, 4 (1), 62-73.

Febriyantoro, M.T.; Arisandi, D. (2018). “Pemanfaatan digital marketing bagi usaha mikro, kecil dan menengah pada era masyarakat ekonomi ASEAN”. Jurnal Manajemen Dewantara, 1 (2), 62-76.

Gay, L.R.; Diehl, P.L. (1992). Research Methods for Business and Management. Macmillan.

Germani, M.; Mengoni, M.; Peruzzini, M. (2012). “A QFD-based method to support SMEs in benchmarking co-design tools”. Computers in Industry, 63 (1), 12–29.

Ginting, R. (2010). Perancangan Produk. Yogyakarta: Graha Ilmu.

Giubilato, F.; Petrone, N.; Franch, V. (2013). “A method for the quantitative correlation between quality requirements and product characteristics of sport equipment”. Procedia Engineering, 60, 403-408.

Hermawan, S. S. (2011). Mudah Membuat Aplikasi Android. Yogyakarta: Penerbit Andi.

Homkhiew, C.; Thanate, R.; Pochana, K. (2012). “Application of a quality function deployment technique to design and develop furniture products”. Songklanakarin Journal Science Technology, 34 (6), 663-668.

Irianto, A.B.P. (2015). “Pemanfaatan social media untuk meningkatkan market share UKM”. Teknomatika, 8 (1), 1-12.

Kasaei, A.; Abedian, A.; Milani, A.S. (2014). “An application of Quality Function Deployment method in engineering materials selection”. Materials and Design, 55, 912–920.

Kosasi, S. (2015). Perancangan Dan Pemanfaatan E-Commerce Untuk Memperluas Pasar Produk Furniture. In: Seminar Nasional Teknologi Informasi dan Komunikasi 2015 (SENTIKA 2015), Yogyakarta, p. 17-24.

Krisnawati, D. (2018). “Peran perkembangan teknologi digital pada strategi pemasaran dan jalur distribusi UMKM di Indonesia”. Jurnal Manajemen Bisnis Krisnadwipayana, 6 (1), 69-74.

Kusuma, L.T.W.N.; Andriani, D.P. (2016). Aplikasi Komputer dan Pengolahan Data: Pengantar Statistik Industri. Malang: UB Press.

Lindstrom, J. (2008). Real Time Database Systems. IBM Company.

Marjudi, S.; Sulaiman, R.; Majid, N.A.A.; Amran, M.F.M.; Rauf, M.F.A.; Kahar, S. (2012). “QFD in Malaysian SMEs food packaging CAD (PackCAD) testing”. Procedia Technology, 11, 518-524.

Moubachir, Y.; Bouami, D. (2015). “A new approach for the transition between QFD phases”. Procedia CIRP, 26, 82–86.

Nugrahani, D.S. (2011). “E-commerce untuk pemasaran produk usaha kecil dan menengah”. Segmen Jurnal Manajemen dan Bisnis, 7 (1), 1-16.

Prasmadewa, K.; Tanone, R. (2016). “Perancangan aplikasi usaha kecil mikro dan menengah berbasis android (Studi kasus: Sentra UMKM Tingir Lor-Salatiga”. Jurnal Teknik Informatika dan Sistem Informasi, 2 (3).

Purwana, D.; Rahmi; Aditya, S. (2017). “Pemanfaatan digital marketing bagi usaha mikro, kecil, dan menengah (UMKM) di Kelurahan Malaka Sari, Duren Sawit”. Jurnal Pemberdayaan Masyarakat Madani, 1 (1), 1-17.

Pusdatin Kemenperin. (2018). Analisis Perkembangan Industri, Edisi II-2018. Jakarta: Kemenperin.

Rahmatika, F.; Andriani, D.P. (2019). “Perancangan desain interface digital platform penjualan online UKM dengan pendekatan kansei engineering”. Jurnal Rekayasa dan Manajemen Sistem Industri, 7 (1).

Ramadhani, F.; Arifin, Y. (2013). “Optimalisasi pemanfaatan teknologi informasi komunikasi berbasis e-commerce sebagai media pemasaran usaha kecil menengah guna meningkatkan daya saing dalam menghadapi masyarakat ekonomi Asean 2015”. Economics Development Analysis Journal, 2 (2), 135-139.

Samsudin, I.; Muslihudin, M. (2018). “Implementasi web government dalam meningkatkan potensi produk unggulan desa berbasis android”. Jurnal Teknologi Komputer dan Sistem Informasi, 1 (2), 10-16.

Sadgotra, W.Y.; Saputra, E.H. (2013). “Perancangan online marketplace untuk usaha kecil dan menengah (UKM) di Kabupaten Purworejo”. Jurnal DASI, 14 (4), 54-58.

Sugiyono. (2009). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.

Sularto, L.; Wardoyo; Yunitasari, T. (2015). “User requirements analysis for restaurant pos and accounting application using quality function deployment”. Procedia - Social and Behavioral Sciences, 169, 266-280.

Suhud, R.; Rezaldi, M.Y. (2014). “Pengembangan sistem e-commerce paguyuban usaha kecil dan menengah Karya Mandiri di Tegal”. Widyariset, 17 (1), 49-58.

Sumathi, S.; Esakkirajan, S. (2007). Fundamentals of Relational Database Management (Studies in Computational Intelligence # 47). Springer Publishing.

Sunarti; Yunita. (2016). “Prototype knowledge management system responsive mobile android untuk inovasi ukm kota depok dengan metode most admired knowledge enterprise (MAKE)”. Indonesian Journal on Computer and Information Technology, 1 (2), 17-26.

Susanti, W.; Kasmi; Sari, N.Y.; Muslihudin, M. (2015). “Pengembangan electronic commerce dalam proses meningkatkan UKM pada Dekranasda Kabupaten Pringsewu”. Expert-Jurnal Manajemen Sistem Informasi dan Teknologi, 5 (2), 42-47.

Syahputri, W.; Mansur. (2018). “Desain prototipe sistem jual beli online produk UMKM Bengkalis berbasis android”. Jurnal Ilmiah Ilmu Komputer, 4 (1), 27-33.

Tong, J. (2016). “Design and implementation of music teaching platform in college based on android mobile technology”. Int. J. Emerg. Technol. Learn, 11 (5), 4-9.

Ulrich, K.T.; Eppinger, S.D. (2012). Product Design and Development, 5th ed. McGraw-Hill Education.

Vikasari, C. (2018). “Teknologi marketplace sebagai upaya peningkatan pemasaran produk hasil usaha kecil”. Jurnal Infotekmesin, 9 (2), 61-65.

Wang, C.H.; Chen, J.N. (2012). “Using quality function deployment for collaborative product design and optimal selection of module mix”. Computers & Industrial Engineering, 63, 1030–1037.

Widiana, M.E.; Supit, H. (2012). “Penggunaan teknologi internet dalam sistem penjualan online untuk meningkatkan kepuasan dan pembelian berulang produk batik pada usaha kecil dan menengah di Jawa Timur”. Jurnal Manajemen dan Kewirausahaan, 14 (1), 71−81.

Article Metrics

Abstract view(s): 999 time(s)
PDF: 962 time(s)

Refbacks

  • There are currently no refbacks.