Kartika Hendra Titisari



Purpose - In line with the stakeholder, social contract, and the legitimacy theory of the company's obligations under the CSR to maintain sustainability. The purpose of this article is to know the CSR practices of multinational companies in various countries.

Design / methodology / approach - Overview is based on 15 articles published from 2007 to 2015 in academic databases are Emerald and Proquest with keywords CSR, MNC, and Multinational.

Findings - Through a review of the literature, this paper presents the implementation of CSR in multinational companies in various countries, which requires the active participation of stakeholders.

Study limitations / implications - The literature on the implementation of CSR is little available.

Originality - This paper presents a review of literature on an important aspect in the implementation of CSR strategies of multinational companies, namely the social maturity of the international community and cultural evolution of political thought, social adaptation activities of mul

tinational companies, and market diversification.

Keywords: CSR, MNC, Multinational

Type of paper: Literature Review

Full Text:



Ahmad, W. L. C. a. J. (2010). "Incorporating stakeholder approach in corporate social responsibility (CSR): a case study at multinational corporations (MNCs) in Penang." SOCIAL RESPONSIBILITY JOURNAL6 (4): 593-610.

Belal, A. R. (2001). "A study of corporate social disclosures in Bangladesh." Managerial Auditing Journal16(5): 274-289.

David H. Tobey, S. a. B. Y. P. (2012). "Corporate social responsibility initiatives A stakeholder model for aligning competing values in West Africa." African Journal of Economic and Management Studies3(1): 95-115.

Dreer, F. O. O. a. T. (2012). "Market share as an indicator for corporate social responsibility (CSR) spending: The study of Coca Cola’s market " African Journal of Business Management66: 2234-.

Eunho Cho, S. C., and Donseung Choi (2015). "International Diversification, Corporate Social Responsibility, And Corporate Governance: Evidence From Korea " The Journal of Applied Business Research31(2).

Eweje, G. (2007). "Multinational oil companies’ CSR initiatives in Nigeria: The scepticism of stakeholders in host communities." Managerial Law49(5/6): 218-235.

Hedberg dan von Malmborg, J. T. a. S. S. (2013). "Corporate social responsibility and its link to financial performance Application to Johnson & Johnson, a pharmaceutical company." World Journal of Science, Technology and Sustainable Development10(1): 4-18.

Jamali, D. (2010). "The CSR of MNC Subsidiaries in Developing Countries: Global, Local, Substantive or Diluted?" Journal of Business Ethics93: 181-200.

Lenfant, A. K. a. F. o. (2010). "MNC Reporting on CSR and Conflict in Central Africa." Journal of Business Ethics93: 241-255.

Meng Zhao, N. Z. a. S. H. P. (2014). "MNC strategy and social adaptation in emerging markets." Journal of International Business Studies45: 842-861.

Nasi, H. M. a. S. (2010). "Social responsibilities of MNCs in downsizing operations A Finnish forest sector case analysed from the stakeholder, social contract and legitimacy theory point of view." Accounting, Auditing & Accountability Journal23(2): 149-174.

Pedrozo, L. B. C. a. E. A. (2009). "Corporate social responsibility and green management Relation between headquarters and subsidiary in multinational corporations." Management Decision47(7): 1174-1199.

Rivers, X. Y. a. C. (2009). "Antecedents of CSR Practices in MNCs’ Subsidiaries: A Stakeholder and Institutional Perspective." Journal of Business Ethics86: 155-169.

Singh, M. N. a. R. (2013). "Corporate social responsibility practices in India: a comparative study of MNCs and Indian companies." SOCIAL RESPONSIBILITY JOURNAL9(3): 465-478.


Spena, A. D. C. a. T. R. (2011). "CSR strategy in multinational firms: focus on human resources, suppliers and community." Journal of Global Responsibility 2 (1): 60-74.

Zaheer Khan, Y. K. L., and Byung Il Park (2015). "Institutional legitimacy and norms-based CSR marketing practices Insights from MNCs operating in a developing economy." International Marketing Review32(5): 463-491.

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