PENERAPAN KONSEP RELATIONSHIP MARKETING DALAM RISET PAJAK

Ihwan Susila(1*)

(1) Program Studi Manajemen dan Bisnis FEB UMS
(*) Corresponding Author

Abstract

This paper discusses about relationship between sacrifice and motivation in taxpayer. This article
focus in analysing the impact of sacrifice and service quality to motivation. This impact mediating by
service value. The research model based on relationship marketing. This paper offers a proposition.
Sacrifice, service quality, and satisfaction have influences to tax payer motivation.

Keywords

relationship marketing, tax, sacrifice, service quality.

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DOI: 10.23917/benefit.v8i1.1190

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