PENILAIAN KEPUASAN KONSUMEN INTERNAL DI BIDANG JASA PENDIDIKAN (Studi Kasus di Fakultas Ekonomi dan Psikologi Universitas Muhammadiyah Surakarta)

Sri Padmantyo(1*), Haryanto Haryanto(2), Imronuddin Imronuddin(3)

(1) Prodi Manajemen dan Bisnis Universitas Muhammadiyah Surakarta
(2) Prodi Manajemen dan Bisnis Universitas Muhammadiyah Surakarta
(3) Prodi Manajemen dan Bisnis Universitas Muhammadiyah Surakarta
(*) Corresponding Author

Abstract

Quality and customers are two important factors for every organization. Good quality is usually
followed by customers’ loyality. Therefore, organization should enhance their quality improvement. This
research is aimed at investigating internal customers’ satisfaction in education services. Two faculties in
Muhammadiyah University of Surakarta are chosen as sample, i.e. Economics Faculty and Psychology
Faculty. The result shows that most of internal customers of the two faculties are less satisfied than it is
should be.

Keywords

internal customers’ satisfaction, triangle preseption, education services.

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DOI: 10.23917/benefit.v8i1.1191

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