IMC: PROMOSI, IKLAN DAN SPONSOR ROKOK STRATEGI PERUSAHAAN MENGGIRING REMAJA UNTUK MEROKOK

Abstract

Marketing communication strategies of tobacco companies more incentive and innovative.
This is because competition between tobacco companies and the rise of anti-smoking campaigns.
But tobacco company marketing communications strategy often used youth as its target market, as
evidenced by the promotion, advertising and sponsorship that uses style, icon and all imaging
about teenagers. Not only that, music events, school, sports, etc are thepreferred young children
and adolescents followed into areas of marketing tobacco products either directly or indirectly,
such as sponsorship