Sustainable Entrepreneurship Strategies for Salt Entrepreneurs in New Normal Business Concept

Issa Dyah Utami(1*), Trisita Novianti(2),

(1) (Scopus ID: 56453263400); Universitas Trunojoyo, Bangkalan
(2) Universitas Trunojoyo Madura
(*) Corresponding Author
DOI: https://doi.org/10.23917/jiti.v20i1.13556

Abstract

Salt is one of the basic needs of Indonesian society. The salt production areas in Indonesia reach 37.4 thousand hectares, but the potential areas are merely around 53.2%. People's salt production has only been able to meet the need for households' daily consumption, while the industrial need is met from imports. The people's salt production needs to be increased to maintain the sustainability of salt farmers' business. Salt farmers require training about the strategies to improve the quality of salt production, manage finished products, and run the salt business independently. Studies on the analysis of the sustainability of people's salt business, particularly in terms of entrepreneurship aspect, are limited. Therefore, this present study analyzes the sustainability of people's salt business entrepreneurship with three triple bottom line criteria: people, planet, and profit. This study aims to formulate the framework of business strategies suitable for the condition of the salt business. The framework is constructed from the factors synthesized from the literature on previous studies. The results of this study are expected to be implemented by the government and business actors in making a decision and setting policies to determine the strategies for maintaining SMEs' salt business sustainability. This study applied the Analytical Network Process (ANP) method to determine the rating of the factors contributing to the continuity of the SMEs' salt business. The factors underlying sustainable entrepreneurship were identified from the literature studies based on the triple bottom line concept adapted to the conditions in Madura. The criteria of people include collaborative development, risk seizing, and innovative thinking, while the requirements of the planet cover eco-friendly packaging and waste controlling. Profit was seen from the aspects of government policy and unsettled finance. Then, the TOPSIS analysis was applied to analyze strategies based on the highest performance score. The results of data analysis show that government policy has the highest score as an alternative, and implementation of an e-supply chain is the strategy with the highest-ranking performance score.

Keywords

sustainable entrepreneurship; business concept; SMEs in a salt business; triple bottom line; the new normal era

Full Text:

PDF

References

Astutik, M. A., Nurmalina, R. and Burhanuddin, B. (2019) ‘Analisis Status Keberlanjutan Pengusahaan Garam Di Tiga Wilayah Pulau Madura’, Jurnal Agribisnis Indonesia, 7(1), pp. 13–26. doi: 10.29244/jai.2019.7.1.13-26.

Baah, C., & Jin, Z. (2019). Sustainable supply chain management and organizational performance: the intermediary role of competitive advantage. J. Mgmt. & Sustainability, 9, 119.

Baby, S. (2013). AHP modeling for multicriteria decision-making and to optimise strategies for protecting coastal landscape resources. International Journal of Innovation, Management and Technology, 4(2), 218.

Bachri, S., Irawan, L. Y., & Kurniawati, E. (2020). The Management of Mina Salt Ponds, Tradition, and Economy’s Rhythm of the Community in Madura Island. Paper presented at the International Conference on Social Studies and Environmental Issues (ICOSSEI 2019).

Chalmeta, R., & Santos-deLeon, N. J. (2020). Sustainable supply chain in the era of industry 4.0 and big data: A systematic analysis of literature and research. Sustainability, 12(10), 4108.

David, F., & David, F. R. (2016). Strategic management: A competitive advantage approach, concepts and cases: Pearson–Prentice Hall Florence.

De Carvalho, L. S., Stefanelli, N. O., Viana, L. C., Vasconcelos, D. d. S. C., & Oliveira, B. G. (2020). Green supply chain management and innovation: a modern review. Management of Environmental Quality: An International Journal.

de Jesus Pacheco, D. A., Carla, S., Jung, C. F., Ribeiro, J. L. D., Navas, H. V. G., & Cruz-Machado, V. A. (2017). Eco-innovation determinants in manufacturing SMEs: Systematic review and research directions. Journal of Cleaner Production, 142, 2277-2287.

Dhiman, S., & Marques, J. (2018). Handbook of engaged sustainability: Springer.

Gani, E., & Gitayuda, M. B. S. (2020). The Income of Salt Farmers in Madura: an Explanation of Profit-Sharing System. Media Trend, 15(2), 263-274.

Ghorbani, A., Raufirad, V., Rafiaani, P., & Azadi, H. (2015). Ecotourism sustainable development strategies using SWOT and QSPM model: A case study of Kaji Namakzar Wetland, South Khorasan Province, Iran. Tourism Management Perspectives, 16, 290-297.

González-Serrano, M. H., Añó Sanz, V., & González-García, R. J. (2020). Sustainable Sport Entrepreneurship and Innovation: A Bibliometric Analysis of This Emerging Field of Research. Sustainability, 12(12), 5209.

Hami, N., Yamin, F. M., Shafie, S. M., Muhamad, M. R., & Ebrahim, Z. (2018). Sustainable manufacturing practices among smes in Malaysia. Industrial Engineering, 9(8).

Holis, M., Sayyidi, S., & Musoffan, M. (2019). Strategi Peningkatan Optimalisasi Aktivitas Petani Garam Pamekasan Dengan Analytical Hierarchy Process (AHP). Paper presented at the Prosiding SEHATI (Seminar Nasional Humaniora dan Aplikasi Teknologi Informasi).

Hoogendoorn, B., Van der Zwan, P., & Thurik, R. (2019). Sustainable entrepreneurship: The role of perceived barriers and risk. Journal of Business Ethics, 157(4), 1133-1154.

Ihsannudin, I., Pinujib, S., Subejo, S., & Bangko, B. S. (2016). Strategi Pemberdayaan Ekonomi Petani Garam Melalui Pendayagunaan Aset Tanah Pegaraman. Economics Development Analysis Journal, 5(4), 395-409.

Kadoić, N., Ređep, N. B., & Divjak, B. (2017). Decision making with the analytic network process. Paper presented at the The 14th International Symposium on Operational Research in Slovenia.

Kempa, S., Tanuwijaya, N. C., & Tarigan, Z. J. H. (2020). The Impact of Supply Chain Collaboration in Logistic Service for Small Medium Enterprise in East Java, Indonesia. KnE Life Sciences, 207–216-207–216.

Kersten, W., Blecker, T., & Ringle, C. (2017). Digitalization in supply chain management and logistics. Smart and Digital Solutions for an Industry, 4.

Lahkani, M. J., Wang, S., Urbański, M., & Egorova, M. (2020). Sustainable B2B E-commerce and blockchain-based supply chain finance. Sustainability, 12(10), 3968.

Mandelartz, P. (2018) ‘Eliciting the Importance of Salines As Tourist Attractions : Salt Production Facilities As Touristscapes’, International Journal of Multidiciplinary Thought, 07(03), pp. 35–50.

Pacheco, D. A. de J. et al. (2017) ‘Eco-innovation determinants in manufacturing SMEs: Systematic review and research directions’, Journal of Cleaner Production, 142(November), pp. 2277–2287. doi: 10.1016/j.jclepro.2016.11.049.

Saaty, T. L. (2013) ‘The modern science of multicriteria decision making and its practical applications: The AHP/ANP approach’, Operations Research, 61(5), pp. 1101–1118. doi: 10.1287/opre.2013.1197.

Salim, Z. and Munadi, E. (2016) Info Komoditi Garam, Al Mawardi Prima.

Sánchez-Flores, R. B. et al. (2020) ‘Sustainable supply chain management-A literature review on emerging economies’, Sustainability (Switzerland), 12(17), pp. 1–27. doi: 10.3390/SU12176972.

Shahzad, A. et al. (2020) ‘COVID-19 impact on e-commerce usage: An empirical evidence from malaysian healthcare industry’, Humanities and Social Sciences Reviews, 8(3), pp. 599–609. doi: 10.18510/hssr.2020.8364.

Article Metrics

Abstract view(s): 557 time(s)
PDF: 367 time(s)

Refbacks

  • There are currently no refbacks.