Redesigning Food Packaging Using Kansei Engineering Method : Case Study at Griya Produksi SME

Hapsoro Agung Jatmiko(1*), Afan Kurniawan(2), Rizki Ma’arif(3),

(1) Universitas Ahmad Dahlan
(2) Universitas Ahmad Dahlan
(3) Universitas Ahmad Dahlan
(*) Corresponding Author
DOI: https://doi.org/10.23917/jiti.v22i1.21563

Abstract

Food Packaging plays an important role in food industry, as it is not only to protect the food within, but also as a mean of advertisement for the product, a good packaging more or less could improve the awareness of the people to buy more the product. Eggroll Sasha by Griya Produksi SME is one of its best product. Made from sweet potato, the product is known for its taste, but unfortunately the packaging does not represent the taste of the product. Using Kansei Engineering (KE), the current packaging is being redesigned in order to elevate the aesthetics and to inform the customer about the existence of the product. The respondent of this research are people who reside in 3 district around Griya Produksi’s Factory, and the one who already purchase or eaten the product. The output of this research is the brand new redesigned package for the eggroll

Keywords

Packaging;Design;Kansei Engineering;Eggroll;Smalle Medium Enterprise

Full Text:

PDF

References

Adiyanto, O., & Jatmiko, H. A. (2019). Development Of Food Packaging Design With Kansei Engineering Approach. International Journal of Scientific & Technology Research, 8 (12), 1778 - 1780. https://www.researchgate.net/publication/337967885

Aros, M., Aros, N. H., & Narváez, G. (2009). The semantic differential for the discipline of design: a tool for the product evaluation. 13th International Congress on Project Engineering, 422–433. https://www.researchgate.net/publication/47628168

Alimi, B. A. (2016). Risk factors in street food practices in developing countries: A review. Food Science and Human Wellness, 5 (3), 141 – 148. Elsevier B.V. https://doi.org/10.1016/j.fshw.2016.05.001

Apriyanti, M. E. (2018). Pentingnya Kemasan terhadap Penjualan Produk Perusahaan. Sosio E-Kons, 10 (1), 20–27. https://doi.org/10.30998/sosioekons.v10i1.2223

Badan Pusat Statistik Provinsi D.I Yogyakarta. (2019). Pertumbuhan Produksi Industri Manufaktur Besar dan Sedang dan Industri Mikro Kecil Triwulan IV.

Baldzi, S. K. (2016). The Impact Of Visual Communication Design On The Consumption Culture, From Past To Present. Arts and Music in Cultural Discourse. Proceedings of the International Scientific and Practical Conference, 133–138. https://doi.org/10.17770/amcd2016.2191

Bappeda Jogja. (2022). Aplikasi Dataku Daerah Istimewa Yogyakarta. http://bappeda.jogjaprov.go.id/dataku/data_dasar/cetak/107-umkm

Baroroh, D. K., Amalia, M., & Lestari, N. P. (2019). Kansei engineering approach for developing electric motorcycle. Communications in Science and Technology, 4 (2), 50–56. https://doi.org/10.21924/cst.4.2.2019.119

Sammut-Bonnici, T. (2015). Benchmarking. In Wiley Encyclopedia of Management (pp. 1–2). John Wiley & Sons, Ltd. https://doi.org/10.1002/9781118785317.weom120043

Coles R. (2003). Introduction. In: Coles R, McDowell D,

Kirwan MJ, editors. Food packaging technology. London, U.K.: Blackwell Publishing, CRC Press. p 1–31

Cousté, N. L., Martos-Partal, M., & Martínez-Ros, E. (2012). The Power of a Package. Journal of Advertising Research, 52(3), 364–375. https://doi.org/10.2501/jar-52-3-364-375

Direktorat Jenderal Perbendaharaan. (2022). Ekosistem Fiskal untuk Kebangkitan UMKM. Majalah Treasury Indonesia, 1–33.

Edi, P. (2021, March 20). 80 Persen UMKM di DIY Belum Melek Teknologi Internet. Merdeka.com. https://www.merdeka.com/peristiwa/80-persen-UMKM-di-diy-belum-melek-teknologi-internet.html

Effendi, M., Anggraeni, D., & Astuti, R. (2020). Peppermint hard candy packaging design with Kansei engineering. IOP Conference Series: Earth and Environmental Science, 475(1). https://doi.org/10.1088/1755-1315/475/1/012061

Elina, H. (2015). Design Analysis of Mountoya Bottled Water. Balong International Journal of Design, 2(2), 67–74.

Erdil, A., & Erbiyik, H. (2019). The Importance of Benchmarking for the Management of the Firm: Evaluating the Relation between Total Quality Management and Benchmarking. Procedia Computer Science, 158, 705–714. https://doi.org/10.1016/j.procs.2019.09.106

Ghiffari, M. A. (2018). Kansei Engineering Modelling for Packaging Design Chocolate Bar. SEAS (Sustainable Environment Agricultural Science), 2(1), 10. https://doi.org/10.22225/seas.2.1.539.10-17

Günay, M. (2021). Design in Visual Communication. Art and Design Review, 09(02), 109–122. https://doi.org/10.4236/adr.2021.92010

Jatmiko, H. A., & Nugroho, D. S. (2022). Implementing Kansei Engineering And Quality Function Deployment Method In Designing Shoes: Case Study At Rejowinangun Original Leather. Logic: Journal of Engineering Design and Technology, 22(1), 70鈥80. http://ojs.pnb.ac.id/index.php/LOGIC

Marsh, K., & Bugusu, B. (2007). Food packaging - Roles, materials, and environmental issues: Scientific status summary. Journal of Food Science, 72 (3). https://doi.org/10.1111/j.1750-3841.2007.00301.x

Nagamachi, M. (1996). Kansei engineering and its applications. The Japanese Journal of Ergonomics, 32(6), 286–289. https://doi.org/10.5100/jje.32.286

Nagamachi, M., & Lokman, A. M. (2011). Innovations of Kansei Engineering (M. Nagamachi & A. M. Lokman, Eds.). CRC Press, Taylor & Francis Group.

Rosenberg, B. D., & Navarro, M. A. (2018). Semantic Differential Scaling. In The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation (pp. 1–7). SAGE Publications, Inc. https://doi.org/10.4135/9781506326139.n624

Sari, N. L. D. I. (2013). Elemen visual kemasan sebagai strategi komunikasi produk. Jurnal Komunikasi PROFETIK, 6(1), 43–52.

Wattanutchariya, W., & Royintarat, T. (2012). Implementation of Quality Function Deployment and Kansei Engineering for GABA Rice Snack Development. Environment and Natural Resources, 10(2), 1–10.

Wheeler, A. (2009). Designing BrandIdentity (3rd Editio). New Jersey:John Wiley & Sons.

Wu, F. G., & Yu, C. Z. (2020). Parametric Design and Kansei Engineering in Goblet Styling Design. Mathematical Problems in Engineering, 2020. https://doi.org/10.1155/2020/8259698

Article Metrics

Abstract view(s): 181 time(s)
PDF: 165 time(s)

Refbacks

  • There are currently no refbacks.