FACTORS AFFECTING BEHAVIORAL INTENTION IN USING GO-PAY WITH THE MODIFIED UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 MODEL (UTAUT2)

Abstract

The   development   of   payment   systems  in   Indonesia   is  in   line   with   the  global   technological advancements and followed by new innovations, including the presence of e-money.As a subsidiary of  PT Aplikasi  Karya Anak  Bangsa  (Go-Jek),  PT  Dompet Anak  Bangsa  is the holder  of  the  Go- Pay  e-money license and  included  as one of  32  companies  that have obtained  license as  e-money operators from Bank Indonesia. Despite the current high transaction growth of Go-Pay, it may not survive without any efforts to improve its service quality and expand the consumer preferences in using  Go-Pay. Therefore,  it  is necessary to  identify  the factors that  influence behavioral  intention in  using  Go-Pay. This  study  aims to  examine  and determine the factors  that influence  behavioral intention in using Go-Pay with the modified Unified Theory of Acceptance and Use of Technology

2  Model  (UTAUT 2).  This  study  uses a quantitative  method  with  a  questionnaire  as the research instrument. The population of this study is Go-Pay users in the Special Region of Yogyakarta. The method  of  data analysis is SEM-PLS.   The  results showed  that there were  three  factors that were significant in influencing people’s interest in using Go-Pay, namely: Habit, Facilitating Condition, and Price Value.