The Effect of Internal Marketing on the Prosperity of Maqashid Syariah Perspective Employees on Banking in Surakarta
Raisa Aribatul Hamidah(1*), Atika Fikri Tsani(2)(1) Universitas Islam Batik
(2) Universitas Muhammadiyah Surakarta
(*) Corresponding Author
Abstract
This study aims to determine the effect of internal marketing consisting of the dimensions of the Company Mission and Development of Human Resources on the welfare of employees from the perspective of Maqashid Syariah on banking in the city of Surakarta. This study uses a questionnaire in primary data collection and a quantitative approach with Multiple Linear Regression analysis. The research sample was 96 employees who worked a minimum of three months in banking in the city of Surakarta. Sampling using accidental sampling technique, namely determination of the sample by chance. Validity and reliability testing is carried out with the help of the SPPS 15 (Statistical Product and Service Solution) program. The result is that Internal Marketing in the Corporate Mission dimension (X1) does not have a significant effect, and the SDI Development (X2) dimension has a significant positive effect of 0.877 on Employee Welfare from the Maqashid Syariah perspective on Banking in Surakarta.
Keywords
Full Text:
PDFReferences
Al-Quran. (n.d.). Al-Qur’an dan Terjemahannya. PT Syaamil Cipta Media.
Anshori, M., & Iswati, S. (2009). Metodologi Penelitian Kuantitatif (Bahan Ajar). Fakultas Ekonomi dan Bisnis Universitas Airlangga.
Berry, L. L., Conant, J. S., & Parasuraman, A. (1991). A framework for conducting a services marketing audit. Journal of the Academy of Marketing Science, 19(3), 255–268. https://doi.org/10.1007/BF02726500
Caruana, A., & Calleva, P. (1998). The effect of internal marketing on organisational commitment among retail bank managers. International Journal of Bank Marketing, 16(3), 108–116. https://doi.org/https://doi.org/10.1108/02652329810213510
Chang, C. (2009). Internal Marketing Practices and Employees’ Turnover Intentions in Tourism and Leisure Hotels. Internal Marketing Practices and Employees’ Turnover Intentions in Tourism and Leisure Hotels, 4(2), 5–30.
Hasibuan, M. S. (2005). Manajemen Sumber Daya Manusia. Bumi Aksara.
Karim, A. (2007). Ekonomi Mikro Islam. Raja Grafindo.
Kartaya, H., & Sula, M. S. (2006). Syariah Marketing. PT Mizan Pustaka.
Kelemen, M., & Papasolomou-Doukakis, I. (2004). Can culture be changed? A study of internal marketing. Service Industries Journal, 24(5), 121–135. https://doi.org/10.1080/0264206042000276874
Mornay, R.-L. (2010). Employees as customers – An internal marketing study of the Avis car rental group in South Africa. African Journal of Business Management, 4(4), 362–372.
Nasution, M. E. (2007). Pengenalan Eksklusif Ekonomi Islam. Kencana.
Palmatier, R. W., Dant, R. P., Grewal, D., & Evans, K. R. (2006). Factors influencing the effectiveness of relationship marketing: A meta-analysis. Journal of Marketing, 70(4), 136–153. https://doi.org/10.1509/jmkg.70.4.136
Pusat Pengkajian dan Pengembangan Ekonomi Islam (P3EI) Universitas Islam Indonesia Yogyakarta, & Bank Indonesia. (2008). Ekonomi Islam. Rajawali Pers.
Ratnasari, R. T., & Aksa, M. H. (2011). Manajemen Pemasaran Jasa. Ghalia Indonesia.
Rival, V., & Basri, A. F. M. (2005). Performance Appraisal: Sistem yang tepat untuk menilai kinerja karyawan dan meningkatkan daya saing perusahaan. Raja Grafindo Persada.
Ryandono, M. N. (2009). Peran dan Pengaruh Penghimpunan Dana terhadap Penyaluran Dana dan Faktor Kinerja Bank serta Kesejahteraan Karyawan Bank Islam di Indonesia. Universitas Airlangga.
Sugiyono. (2008). Metode Penelitian Bisnis. Alfabeta.
Tasmara, T. (2001). Kecerdasan Ruhaniah (Transcedental Intelligence). Gema Insani Press.
Tasmara, T. (2002). Membudayakan Etos Kerja Islami (Cetakan 1). Gema Insani Press.
Yamin, S., & Kurniawan, H. (2009). SPSS Complete: Teknik Analisis Statistik Terlengkap dengan Software SPSS. Salemba Infotek.
Article Metrics
Abstract view(s): 390 time(s)PDF: 367 time(s)
Refbacks
- There are currently no refbacks.
