The Impact of Halal Label in Halal Food Buying Decisions

Afifah Nur Millatina(1*), Fifi Hakimi(2), Risanda Alirastra Budiantoro(3), Muhammad Rizky Arifandi(4)

(1) Universitas Muhammadiyah Malang
(2) Universitas Muhammadiyah Lamongan
(3) Universitas Dian Nuswantoro
(4) Durham University
(*) Corresponding Author

Abstract

The current development of the halal industry in the world has experienced a very significant increase to attract the attention of various groups. Trend indicators from the halal business can be seen in seven industrial sectors that continue to show an increase, including Islamic financial services, Halal food and beverages, Halal tourism, fashion, halal media and recreation, and well as halal pharmaceuticals and cosmetics. This study will raise the halal label on halal food and beverages in Indonesia. The quantitative research method used in this research is to apply Partial Least Square-Structural Equation Modeling (PLS-SEM) through Smart-PLS software. The sample of this research is 100, with the sampling technique used being non-probability sampling with the purposive sampling method. The results of this study are the significant influence of the halal label variable on purchase intention, purchase intention on buying decision, and the halal label variable on buying decision on halal food products in Indonesia. Alternatively, on product packaging, awareness of halal Indonesian society has begun to increase and make halal a lifestyle.  

Keywords

Halal Label; Purchase Intention; Buying Decision; Halal Food; SEM

Full Text:

PDF

References

Abdul, A. (2014). Young consumers’ attitude towards halal

food outlets and JAKIM’ s halal certification in

Malaysia. Procedia - Social and Behavioral Sciences,

(September 2012), 26– 34.

http://doi.org/10.1016/j.sbspro.2014.01.1105.

Abdillah, W dan Jogiyanto. (2016). Partial Least Square

(PLS) Alternatif Structural Equation Modeling (SEM)

dalam Penelitian Bisnis. Yogyakarta: ANDI.

Ajzen, I. (1991). The theory of planned behavior.

Organizational Behavior and Human Decision

Processes, 50 No.2. https:// doi.org/10.1016/0749-

(91)90020-T

Ajzen, I. (2005). Attitudes, Personality and Behavior.

Mapping Social Psychology.

Andriani, Dini. 2015. Kajian Pengembangan Wisata Syariah.

Laporan Akhir Deputi Penelitian dan Pengembangan

Kelembagaan Kepariwisataan Kementerian Pariwisata

Assael, H. (2001). Consumer Behaviour 6th Edition. Yew

York: Thompson Learning.

Ath-Thawil, A. 2016. Syubhat Membuat Galau. Solo: Tinta

Medina.

Aziz, Yuhanis Abdul, Chok, Nyen Vui. (2013). The Role of

Halal Awareness, Halal Certification, and Marketing

Components in Determining Halal Purchase Intention

Among Non-Muslims in Malaysia: A Structural

Equation Modeling Approach. Journal of International

Food and Agribusiness Marketing, 25, 1-23.

Barata, D.D. (2007). Pengaruh Penggunaan Strategi Brand

Extension pada Repurchase Intention Konsumen.

Jurnal Manajemen, 2(1).

Bashir, A. M., Bayat, A., Olutuase, S. O., & Latiff, Z. A.

(2018). Factors Affecting Consumer›s Intention

towards Purchasing Halal Food in South Africa: A

Structural Equation Modelling. Journal of Food

Products Marketing.

Bellini, S., Cardinali, M. G., & Grandi, B. (2017). A

structural equation model of impulse buying behaviour

in grocery retailing. Journal of Retailing and Consumer

Services. 36, 164-171.

Boone, L. E. dan Kurtz, D. L. 2010. Contemporary

Marketing 14th Edition. Canada: South Western.

Bulan, Tengku Putri Lindung. 2016. Pengaruh Labelisasi

Halal Terhadap Keputusan Pembelian Sosis di Kuala

Simpang Kabupaten Aceh Tamiang. Jurnal Manajemen

Dan Keuangan. Vol. 5, No. 1, Mei 2016.

Chan, T. K. H., Cheung, C. M. K., & Lee, Z. W. Y. (2017).

The state of online impulse buying research: A

literature analysis. Information & Management, 54(2),

-217.

Elseidi, Reham I. (2018). Determinants of halal purchasing

intentions: evidences from UK. Journal of Islamic

Marketing, 9(1), 167-190.

Fadlullah, Achmad Kholid; Soetjipto, Budi Eko & Rahayu,

Wening Patmi. 2021. The Effect of Halal Label, Halal

Awareness, Food Ingredients, Advertising and

Purchase Interest on The Decision To Buy “Samyang

Noodles” (Study On Universities Students In Malang

City). South East Asia Journal of Contemporary

Business, Economics and Law, Vol. 24, Issue 2 (April).

Hair, J. F., Ringle, G. T. M., & Sarstedt, C. M. (2014). A

Primer On Partial Least Squares Structural Equation

Modeling (PLS-SEM). SAGE.

Hawa. 2007. Label Halal. Jakarta: Islahi.

Henseler, J., Ringle, C. M., & Sarstedt, M. (2014). A new

criterion for assessing discriminant validity in variance

based structural equation modeling. Journal of the

Academy of Marketing Science, 43(1), 115-135.

https://doi.org/10.1007/s11747-014-0403-8.

Icoz, O., Kutuk, A., & Icoz, O. (2018). Social media and

consumer buying decisions in tourism: The case of

Turkey. Revista de Turismo y Patrimonio Cultural,

(4), 1051-1066.

Kotler, Philip and Gary Amstrong. (2016). Prinsip-prinsip

Pemasaran. Edii13. Jilid 1. Jakarta: Erlangga.

Kotler, Philip dan Kevin Lane Keller. 2007. Manajemen

Pemasaran edisi- 12. Jakarta: PT Indeks. __________

dan Gary Amstrong. 2009. Marketing, Jakarta: PT

Indeks.

Kumar, P., & Ghodeswar, B. M. (2015). Factors affecting

consumers’ green product purchase decisions.

Marketing Intelligence & Planning, 33(3), 330 - 347.

Lada, S., Tanakinjal, G.H., dan Amin, H. (2009) Predicting

intention to choose halal products using theory of

reasoned action. International Journal of Islamic and

Middle Eastern Finance and Management, 2(1), 66-76.

Liao, C., To, P.-L., Wong, Y.-C., Palvia, P., & Kakhki, M. D.

(2016). The Impact Of Presentation Mode And Product

Type On Online Impulse Buying Decisions. Journal of

Electronic Commerce Research, 17(2), 157-168.

Pappas, N. (2016). Marketing strategies, perceived risks, and

consumer trust in online buying behaviour. Journal of

Retailing and Consumer Services, 29(92-103).

Qalati, S. A., Yuan, L. W., Iqbal, S., Hussain, R. Y., & Ali, S.

(2019). Impact of Price on Customer Satisfaction;

mediating role of Consumer Buying Behaviour in

Telecom Sector. International Journal of Research,

(4), 149-165.

Rahmaningtyas, Avivah; Hartono, Slamet & Suryantini, Any.

Factors Affecting Online Purchasing of Local

Food. Agro Ekonomi. Vol. 28, No. 2, Desember 2017.

Reuters, Thomson. 2018. State of the Global Islamic

Economy Report 2018/19.

Salehudin dan Lutfi. (2011). Halal Literacy: Concept

Exploration and Measurement Validation. ASEAN

Marketing Journal, Vol. II (No. 1), 1–12.

Schiffman, & Kanuk, (2015). Consumer Behavior. 11th

Edition. Global Edition.

Simarmata, J., RS, M., Keke, Y., & Panjaitan, F. (2016). The

Airline Customer’s Buying Decision Through Online

Travel Agent: A Case Study Of the Passengers of

Scheduled Domestic Airlines In Indonesia.

International Journal of Economics, Commerce and

Management, IV (3), 335-349.

Sumarwan, Ujang. 2011. Perilaku Konsumen: Teori dan

Penerapannya dalam Pemasaran, Cetakan Pertama,

Jakarta: Ghalia Indonesia.

Suryani, Tatik. 2008. Perilaku Konsumen Implikasi pada

Strategi Pemasaran. Yogyakarta: Graha Ilmu.

Thamrin, Abdullah dan Tantri, Francis. 2013. Manajemen

Pemasaran. Jakarta: Rajawali Pers.

Zhou, H., & Gu, Z. (2015b). The Effect of Different Price

Presentations on Consumer Impulse Buying Behavior:

The Role of Anticipated Regret. American Journal of

Industrial and Business Management, 5, 27-36.

DOI: 10.23917/jisel.v5i1.17139

Article Metrics

Abstract view(s): 2003 time(s)
PDF: 1822 time(s)

Refbacks

  • There are currently no refbacks.