Hubungan Antara Persepsi Pasien Tentang Kualitas dan Kemauan Membayar Pelayanan Kesehatan Gigi di MMC UMS

Abstract

Until now there is no standard for measuring the standard willingness to pay of patients and
patient satisfaction for the quality of dental care. Research purposes to assess the magnitude of
willingness to pay for outpatient dental care and want to test the factors that affect willingness to pay for
outpatient dental care at the Muhammadiyah Medical Center (MMC UMS). This study was observational
analytic study with cross-sectional approach, where all the variables studied were observed at the same
time. The study population was patients who received outpatient dental care with systematic sampling.
To the adequacy of the sample required a minimum sample size of 120. The data collection by questionnaire
content validity technique. The results showed 60.8% of patient education level is college.
The
average patient’s willingness to pay for dental care Rp.60.833. The average satisfaction score of
patients
on dental health services is 77.35 (including the high satisfaction category). While the average
patient
income for Rp.2.110.417.
Statistical
analysis proves ‘there is a positive correlation’
between
service
quality and willingness to pay for dental care patients (r = 0247, p <0.05). In this study also
proves
‘there is a positive correlation’ between the patient and the willingness to pay income dental care
(r
= 0.730, p <0.05). With the regression test showed the ‘three variables (education, income and
quality
of service)’ jointly able to predict variations in the willingness of patients to pay for 59.7% and
statistically
fit regression model (valid) (p <0.001).