Email this article PRE-SEQUENCES AND SPEECH ACTS IN CEBUANO RADIO HEALTH COMMERCIALS IN CEBU CITY
Ceska Marie R Apalla(1*), Keeshia Joy S San Juan(2), Rowanne Marie R Maxilom(3)(1) University of San Carlos, Philippines
(2) University of San Carlos, Philippines
(3) University of San Carlos, Philippines
(*) Corresponding Author
Abstract
This research attempted to identify and analyze the Cebuano-Bisaya radio health commercials using Schegloff’s (2007) framework on pre-sequences with the support of Yule’s (1996) speech act theory. Thirty (30) Cebuano-Bisaya radio health commercials were gathered from two selected radio stations. The results revealed that representatives were the most dominant function in speech acts that reflected in pre-sequences specifically with pre-offers and pre-announcements through drama and testimonial categories which are often used in medicinal product commercials. In advertising strategies, Cebuano-Bisaya commercials use Representatives and Expressive as persuasive devices in addressing the advertisers’ intended message to the target audience. Also, Cebuano-Bisaya commercials used Representatives and Expressive as an appeal to suggest an intention for the listener to buy advertised products.
Keywords: Cebuano, commercial, health, pre-sequences, radio, speech acts
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