KARAKTERISTIK USAHA KECIL DI INDONESIA Perencanaan Pemasaran Usaha Kecil Rumahan

Sidiq Permono Nugroho(1*)

(1) Pusat Studi Penelitian Pengembangan Manajemen dan Bisnis Fakultas Ekonomi Universitas Muhammadiyah Surakarta
(*) Corresponding Author

Abstract

This paper describes briefly the rules which is closely related to the problems and obstacles in starting a home-based small businesses and  explanations based on theories  from several sources as a reference in running a small business home

Keywords

marketing, home-based small businesses

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DOI: 10.23917/benefit.v14i1.1316

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