ANALISIS KEUNGGULAN KOMPETITIF PRODUK PEWARNA ALAMI BERDASARKAN STRATEGI HARGA JUAL

Abstract

The purpose of this study to evaluate the selling price of natural dyes manufacturer
and make a pricing strategy y results of this study found that the cost components that
are not taken into account in the accounts namely the cost of goods sold resulted in
the selling price of the company could not achieve the purpose of profit. The results
of this study showed that the company’s success is determined by pricing strategies.
Start using the product introduction phase skim milk pricing strategy. The growth stage
of the product using the product line pricing strategy, global product pricing strategy,
and a captive product pricing strategy. While at the stage of maturity of the product
using the appropriate defense strategy, geographic strategy criteria of price, rebatebonus
strategy, and strategy to survive. At the stage of decline in product strategy price
reductions and price increases strategy.