PERGULATAN IDENTITAS KULTURAL ANTARA FASTFOOD DAN KUDAPAN

Ferdi Arifin(1*)

(1) 
(*) Corresponding Author

Abstract

This article aims to identify a society’s identity though its culinary aspect. Nowdays,
fastfood has been favourite food dominating traditional one. Youth generation
priorities fastfood than traditional food because they regard it more prestigious.This
phenomenon can not be separated from the uses of Mass media as an important way
to convey foreign product of fastfood as better culinary than local product (kudapan)
selling in traditional market. This research uses qualitative methode such as library
research and observation to analyze the phenomena which is happening. The finding
of this research implied that cultural identity can be seen in culinary. Cultural identity
in culinary is showed by its substance and making process. Thus, the implication of
this research is to convey the society to love their traditional culinary as a reflex of
cultural identity.

Keywords

Fastfood, Kudapan, Cultural Identity

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References

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DOI: 10.23917/humaniora.v18i1.3640

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