Pengelolaan Pembelajaran Berbasis Web pada Mata Pelajaran Pemasaran Online di SMK Negeri 1 Sragen

Lina Dwi Susanti(1*), Budi Murtiyasa(2), Sabar Narimo(3)

(1) 
(2) 
(3) 
(*) Corresponding Author

Abstract

This study aimed to describe about (1) planning to build a web for online marketing learning in SMK N 1 Sragen; (2) the implementation of the limited test marketing web online learning in SMK N 1 Sragen; (3) evaluation of learning Online Marketing at SMK N 1 Sragen. The method in this study using the research and development (research and Development / R & D). Collecting data through observation, interviews, questionnaires (kuesiomer) and documentation. To test the validity of the data using a credibility test (internal validity) and Test transferability (external validity). The conclusion of this study is a web-based learning media on the subjects of online marketing in SMK N 1 Sragen developed through five stages, namely: (1) preliminary stage (2) The design phase of the product. This stage is the design and preparation of instructional media online marketing, (3) the stage of production, (4) Validation validation phase includes the stage of expert assessment of the product of learning media and (5) the pilot phase of the learners feasible to use for learning pemasran online at SMK N 1 Sragen.

Keywords

management, learning, online marketing

Full Text:

PDF

References

Ahmadi, Iif Khoiru; Amri, Sofan dan Elisah, Tatik. 2011. Strategi Pembelajaran Sekolah Terpadu. Jakarta: PT. Prestasi Pustakaraya.

Arikunto, Suharsimi. 2010. Prosedur Penelitian Suatu Pendekatan Praktik. Edisi Revisi. Jakarta: PT.Rineka Cipta

Aunurrahman. 2009. Belajar dan Pembelajaran. Bandung: Alfabeta.

Borg, W.R & Gall, M.D. 1983. Eucation research: an introduction.4th Edition. New York: Longman Inc

Hamzah B.Uno. 2007 Perencanaan Pembelajaran. Jakarta: PT Bumi Aksara.

Haryanto, Suyono.2014. Belajar dan Pembelajaran. Bandung: PT. Remaja Rosdakarya.

Sanaky, Hujair. 2009. Media Pembelajaran. Yogyakarta: Safiria Insania Press.

Nana Sudjana & Ahmad Rivai. 2011. Media Pengajaran. Bandung: Sinar Baru Algensindo

Majid Abdul. 2013 . Strategi Pembelajaran. Bandung: Remaja Posdakarya.

Moleong, Lexy J. 2014. Metode penelitian kualitatif. Bandung: PT. Remaja Rosdakarya

Mulyasa.2003 . Manajemen Berbasis Sekolah. Bandung: Remaja Posdakarya.

Rohiat. 2008. Manajemen Sekolah. Teori Dasar dan Praktik Dilengkapi dengan Contoh Rencana Strategis dan Rencana Operasional. Bandung: PT. Refika Aditama.

Riduwan. 2010. Skala Pengukuran Variabel-Variabel Penelitian. Bandung: Alfabeta.

Sagala, Syaiful. 2009. Manajemen Strategik dalam Peningkatan Mutu Pendidikan. Bandung: CV. Alfabeta.

.

Sanjaya, Wina. 2008. Kurikulum dan Pembelajaran. Jakarta: Kencana

Sugiyono. 2011. Metode Penelitian Pendekatan Kuantitatif, Kualitatif dan R& D. Bandung: ALFABETA.

Suyono & Hariyanto. 2011. Metode Belajar Mengajar. Bandung: Remaja Posdakarya.

Hamza Salim Kharim & ala ‘a atef Al Karableiah 2015 .The Effect of Using Pay Per Click Advertisement on Online Advertisement Effectiveness and Attracting Customers in E-marketing Companies in Jordan

Hamed Armesh Multimedia, 2009. Impact of Online/Internet Marketing on Computer Industry in Malaysia in Enhancing Consumer Experience

Maktoba Omar 2006. Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers

Mei Ying & Li Hsia Tseng, 2014 .Customer Satistation and loyalty in an online Shop : An experiential Marketing Perspective.

Article Metrics

Abstract view(s): 230 time(s)
PDF: 394 time(s)

Refbacks

  • There are currently no refbacks.