INTEGRASI SUPPLY CHAIN DAN DAMPAKNYA TERHADAP PERFORMA PERUSAHAAN: SURVEI PADA PERUSAHAAN PENYEDIA JASA MAKANAN DI SURAKARTA

Abstract

This research is aimed to respond that competition in industries is not only the emulation
among company but absolutely supply chain. It is expected to give some benefits information for
some companies to decide the most effective integration method to serve the suppliers and
customers. By having the best approach of the supplier and customer facing, the company is
expected to be more competitive and to have better performance and competence. This study is
designed deeply to describe the patterns of the supply chain integration (direction and degree) on
the company and to know the influence of the implementation of the supply chain integration on
the company performance. The population of this research is taken from the services industries in
Surakarta by a purposive sampling. The data will be analyzed with descriptive analysis and
Mann-Whitney test. They are found that the companies have tree major supply chain integration
patterns such as inward, consumer and periphery facing. The result also shows the significant
effect of supply chain integration on the company performance