MERAIH LOYALITAS PELANGGAN

Ahmad Mardalis(1*)

(1) Fakultas Ekonomi Universitas Muhammadiyah Surakarta
(*) Corresponding Author

Abstract

Customer loyalty has been recognized as the dominant factor in a business organization's success.
Therefore it has received considerable attention in both marketing and management theory and practice.
This article describes factors that determine customer loyalty and explores the essential strategic considerations for companies contemplating the development of loyalty initiatives. It also establishes
customer satisfactions, service quality, institution

image, and switching barrier are cultivated in a manner
that leads to loyalty.

Keywords

customer loyalty, customer satisfactions, service quality, institution image, and switching barrier

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DOI: 10.23917/benefit.v9i2.1217

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