PEMILIHAN DAN BENTUK FUNGSI EMPIRIK DALAM KASUS PENENTU KINERJA PERUSAHAAN

Dyah Sugandini(1*)

(1) Fakultas Ekonomi Universitas Pembangunan Nasional ”Veteran” Yogyakarta
(*) Corresponding Author

Abstract

This research aims to determine the correct function form in knowing the factors
influence the level sale of commodity of retail company middle and top class in Yogyakarta
Special Region Province. The research used the time series secondary data from various the
institution related to the research. To test the hypothesis concerning the factors influence the
sale level, researcher used regression least square analysis. In choosing the function form
researcher applied the MWD test (Mackinon, White, and Davidson) and Error Correction
Model. The research result show that by paying attention the estimation result of error
correction approach, log-linear function form have ability to predicted better relative and
consistent with theory compared to the linear function form.

Keywords

strategy of communications marketing, company performance, MWD test, error correction model

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DOI: 10.23917/benefit.v12i2.1289

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