BRAND ENGAGEMENT IN SELF CONCEPT PADA PEMBELIAN FASHION MUSLIM GENERASI Z DI JAWA TENGAH
Rina Sari Qurniawati(1*), Indah Setiyo Rukmi(2), Yulfan Arif Nurohman(3)(1) STIE AMA Salatiga
(2) STIE AMA Salatiga
(3) UIN Raden Mas Said Surakarta
(*) Corresponding Author
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