Panopticism on The Consumption of Halal Products in Indonesian Muslim Society Markets

Pratiwi Desika(1*), Roma Ulinnuha(2)

(1) Universitas Islam Negeri Sunan Kalijaga Yogyakarta
(2) Universitas Islam Negeri Sunan Kalijaga Yogyakarta
(*) Corresponding Author

Abstract

State standardization in realizing the legitimacy of halal products focuses on the rules in Law No. 33 of 2014, which regulate Halal Product Guarantee. The halal label is a sign of the halal statement of a product and a halal guarantee for Muslim consumers in Indonesia. The company’s self-claim on the Halal certification serves as one of the problems besides the issue of habituation. In this vein, Halal certification is designed to control and regulate product halalness in the form of supervision to gain each producer’s acceptance. This article aims to determine the state's role and regulations as a panopticon for producers to register their products to obtain halal certification. The method used in this article is a qualitative approach using library research and the theory panopticon perspective of Michel Foucault to analyze it. The results of this article show that the state and regulations have yet to arrive at the panopticon system in the absence of strong law enforcement. This regulation functions as a monitoring tool for producers by referencing the halal label and its certification printed on the product. The implication of halal certification, a mechanism from internalizing power over every product in circulation to ensure quality and safety in the production process to achieving the status of tested halal, constitutes a more forceful discipline method.

Keywords

Halal Certification; Halal Products; Panopticism; Producer

Full Text:

PDF

References

Ab Talib, M. S. (2017). Motivations and benefits of halal food safety certification. Journal of Islamic Marketing, 8(4), 605–624. https://doi.org/10.1108/JIMA-08-2015-0063

Ab Talib, M. S., Chin, T. A., & Fischer, J. (2017). Linking Halal food certification and business performance. British Food Journal, 119(7), 1606–1618. https://doi.org/10.1108/BFJ-01-2017-0019

Ab Talib, M. S., Md. Sawari, S. S., Abdul Hamid, A. B., & Ai Chin, T. (2016). Emerging Halal food market: An Institutional Theory of Halal certificate implementation. Management Research Review, 39(9), 987–997. https://doi.org/10.1108/MRR-06-2015-0147

Abdul, M., Ismail, H., Mustapha, M., & Kusuma, H. (2013). Indonesian small medium enterprises (SMEs) and perceptions on Halal food certification. African Journal of Business Management, 7(16), 1492–1500. https://doi.org/10.5897/AJBM11.2926

Anaziah, W. (2023, January 2). Heboh Mixue Pasang Logo Halal, Kemenag Tegur Keras Kepada Seluruh Gerai: Mohon Tidak Memasang Dulu—Ayo Jakarta. https://www.ayojakarta.com/news/pr-766398532/heboh-mixue-pasang-logo-halal-kemenag-tegur-keras-kepada-seluruh-gerai-mohon-tidak-memasang-dulu

Angriyani, A. M. (2020). Perlindungan Hukum Terhadap Konsumen Muslim Dari Produk Pangan Yang Tidak Berlabel Halal Dalam Perspektif Hukum Positif Yang Terkait Di Indonesia Dan Di Korea. Dialogia Iuridica, 12(1), 049–063. https://doi.org/10.28932/di.v12i1.2987

Anwar, M. Z., Sunesti, Y., & Ihsan, I. (2020). The Politics of Halal Label: Between Economic Piety and Religious Ambiguity. Al-A’raf: Jurnal Pemikiran Islam Dan Filsafat, 17(1), 25–44. https://doi.org/10.22515/ajpif.v17i1.1803

Anzellyta, T., & Fittria, A. (2022). The Effectiveness of The Halal Product Guarantee Law on Business Awareness in Registration of Halal Certification in Indonesia. Walisongo Law Review (Walrev), 4(1), 97-120. https://doi.org/10.21580/walrev.2022.4.1.11272

Arifin, Z., & Purnamasari, W. (2023). UNDERSTANDING OF CULINARY MICRO, SMALL AND MEDIUM ENTERPRISES ACTORS ON HALAL FOOD PRODUCTS IN SAMBAS REGENCY. SOUTHEAST ASIA JOURNAL oF GRADUATE OF ISLAMIC BUSINESS AND ECONOMICS, 1(3), 129–139. https://doi.org/10.37567/sajgibe.v1i3.1521

Armiani, A., Basuki, B., & Nurrahmadani, S. (2021). Sertifikat Halal Menjadi Strategi Pemasaran Bagi Umkm Nonmuslim dalam Meningkatkan Penjualan. Prosiding Seminar STIAMI, 8(1), 22–27. https://ojs.stiami.ac.id/index.php/PS/article/view/1363

Ash-Shadr, M. B. (2008). Buku Induk Ekonomi Islam: Istishaduna (Yudi, Trans.). Zahra.

Astuti, W. (2022, March 29). Vaksin Merah Putih, pertama bersertifikat Halal. Halal UNAIR. https://halal.unair.ac.id/2022/03/29/vaksin-merah-putih-pertama-bersertifikat-halal/

Aswar, M. (2022, December 3). Sah! MUI Terbitkan Sertifikat Halal Bahan Baku Mie Gacoan, Selangkah Lagi sudah Halal—Media Pemalang. https://pemalang.pikiran-rakyat.com/khazanah/pr-2405924600/sah-mui-terbitkan-sertifikat-halal-bahan-baku-mie-gacoan-selangkah-lagi-sudah-halal

Aziz, M. (2017). Perspektif Maqashid Al-Syariah dalam penyelenggaraan jaminan produk halal di Indonesia pasca berlakunya Undang-Undang Nomor 33 tahun 2014 tentang jaminan produk halal. Al Hikmah: Jurnal Studi Keislaman, 7(2), 78–94. https://doi.org/10.36835/hjsk.v7i2.3284

Aziz, Y. A., & Chok, N. V. (2013). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food & Agribusiness Marketing, 25(1), 1–23. https://doi.org/10.1080/08974438.2013.723997

Azizah, M. (2021). Peran Negara dalam Perlindungan Konsumen Muslim di Indonesia. Volksgeist: Jurnal Ilmu Hukum Dan Konstitusi, 4(2), 153–165. https://doi.org/10.24090/volksgeist.v4i2.5738

Azmi, F. R., Abdullah, A., Yahaya, S. H., Woźniak, M., & Purnomo, M. R. A. (2019). Adoption of Halal Standard In Malaysian Food Industry: A Case of Small and Medium Enterprises. Journal of Advanced Manufacturing Technology (JAMT), 13(3), 37–49.

Badruldin, B., Mohamed, Z., Sharifuddin, J., Rezai, G., Abdullah, A. M., Abd Latif, I., & Mohayidin, M. G. (2012). Clients’ perception towards JAKIM service quality in Halal certification. Journal of Islamic Marketing, 3(1), 59–71. https://doi.org/10.1108/17590831211206590

Bakhri, S. (2020). Analisis Kepemilikan Sertifikat Halal Terhadap Tingkat Pendapatan Usaha Pelaku Industri Kecil dan Menengah. Al-Mustashfa: Jurnal Penelitian Hukum Ekonomi Syariah, 5(1), 54-65. https://doi.org/10.24235/jm.v5i1.6789

Bashir, A. M. (2019). Effect of Halal Awareness, Halal Logo and Attitude on Foreign Consumers’ Purchase Intention. British Food Journal, 212(9), 1998–2015. https://doi.org/10.1108/BFJ-01-2019-0011

Bergeaud-Blackler, F. (2015). The halal certification market in Europe and the world: A first panorama. In Halal Matters (pp. 105–126). Routledge.

Charity, M. L. (2017). Jaminan Produk Halal di Indonesia. Jurnal Legislasi Indonesia, 14(01), 99–108. https://doi.org/10.54629/jli.v14i1

Departemen Agama. (2003). Himpunan Fatwa Majelis Ulama Indonesia. Direktorat Jenderal Bimbingan Masyarakat Islam dan Penyelenggaran Haji. https://simbi.kemenag.go.id/eliterasi/e-literasi/himpunan-fatwa-majelis-ulama-indonesia

Dinar Standard. (2022). State of the Global Islamic Economy 2022. Dubai Economy and Tourism (DET). https://www.salaamgateway.com/specialcoverage/SGIE22

Faturohman, I. (2019). Faktor yang Mempengaruhi Minat Beli terhadap Makanan Halal. Studi pada Konsumen Muslim di Indonesia. Prosiding Industrial Research Workshop and National Seminar, 10(1), 882–893. https://doi.org/10.35313/irwns.v10i1.1525

Fischer, J. (2008). Religion, science and markets: Modern halal production, trade and consumption. EMBO Reports, 9(9), 828–831. https://doi.org/10.1038/embor.2008.156

Fischer, J. (2011). The Halal Frontier: Muslim Consumers in a Globalized Market. Palgrave Macmillan US. https://doi.org/10.1057/9780230119789

Fischer, J. (2015). Islam, Standards, and Technoscience: In Global Halal Zones. Routledge.

Giyanti, I., Indrasari, A., Sutopo, W., & Liquiddanu, E. (2020). Halal standard implementation in food manufacturing SMEs: Its drivers and impact on performance. Journal of Islamic Marketing, 12(8), 1577–1602. https://doi.org/10.1108/JIMA-11-2019-0243

Giyanti, I., & Indriastiningsih, E. (2019). Effect of SME Food Entrepreneurs Knowledge on Halal Certification for Certified Awareness using Partial Least Square. Jurnal Teknik Industri, 20(2), 140-151. https://doi.org/10.22219/JTIUMM.Vol20.No2.140-151

Gultom, R. (2022, December 26). Jawab Isu Tidak Halal, Mi Samyang Kantongi Sertifikat Halal MUI. Tabloidbintang.com. https://www.tabloidbintang.com/wisata-kuliner/nongkrong/read/83557/jawab-isu-tidak-halal-mi-samyang-kantongi-sertifikat-halal-mui

Hardiyanta, P. S. (1997). Disiplin Tubuh ; Bengkel Individu Modern. Lkis Pelangi Aksara.

Hartati, R. (2019). Peran Negara Dalam Pelaksanaan Jaminan Produk Halal. ADIL: Jurnal Hukum, 10(1), 72–92. https://doi.org/10.33476/ajl.v10i1.1066

Hikmah, R. N. (2022, November 16). Genki Sushi di Indonesia Jadi Cabang Pertama yang Kantongi Sertifikat Halal. kumparan. https://kumparan.com/kumparanfood/genki-sushi-di-indonesia-jadi-cabang-pertama-yang-kantongi-sertifikat-halal-1zFm9GzF7uz

Ilyas, M. (2017). Sertifikasi dan Labelisasi Produk Halal Perspektif Maslahat. Jurnal Al-Qadau: Peradilan Dan Hukum Keluarga Islam, 4(2), 357–376. https://doi.org/10.24252/al-qadau.v4i2.5682

KemenkopUKM. (2019). Perkembangan Data Pelaku UMKM Tahun 2018-2019. https://kemenkopukm.go.id/uploads/laporan/1650868533_SANDINGAN_DATA_UMKM_2018-2019%20=.pdf

Khairunnisa, H., Lubis, D., & Hasanah, Q. (2020). Kenaikan Omzet UMKM Makanan dan Minuman di Kota Bogor Pasca Sertifikasi Halal. Al-Muzara’ah, 8(2), 109–127. https://doi.org/10.29244/jam.8.2.109-127

Kirani. (2022, March 7). Nacific Berhasil Kantongi Sertifikat Halal dan Vegan Friendly. https://www.kirani.id/nacific-berhasil-kantongi-sertifikat-halal-dan-vegan-friendly/

KOMPAS.com. (2022, August 29). Mie Gacoan Buka Suara Soal Polemik Sertifikat Halal dan Nama Makanan. KOMPAS.com. https://www.kompas.com/food/read/2022/08/29/110854075/mie-gacoan-buka-suara-soal-polemik-sertifikat-halal-dan-nama-makanan

Kusumastuti, R. D., & Rachmawati, R. (2017). Motives and challenges of small businesses for halal certification: The case of Indonesia. World Journal of Social Sciences, 7(1), 136–146.

LPPOM MUI. (2022a, August 25). Salad Point, Brand Salad Lokal Pertama Yang Kantongi Sertifikat Halal | LPPOM MUI. https://halalmui.org/salad-point-brand-salad-lokal-pertama-yang-kantongi-sertifikat-halal/

LPPOM MUI. (2022b, November 25). Ini Kata Kopi Kenangan Tentang Sertifikasi Halal | LPPOM MUI. https://halalmui.org/ini-kata-kopi-kenangan-tentang-sertifikasi-halal/

LPPOM MUI. (2022c, December 12). Kantongi Sertifikat Halal, Makan Di RamenYa! Tak Ragu Lagi | LPPOM MUI. https://halalmui.org/kantongi-sertifikat-halal-makan-di-ramenya-tak-ragu-lagi/

Lynarbi, I., Haque, M. G., Purwanto, A., & Sunarsi, D. (2020). Analisis Pengaruh Lahirnya UU No. 33 Tahun 2014 tentang JPH dan Terbitnya PP No. 31 Tahun 2019 tentang JPH terhadap Keputusan Melakukan MoU dan Perjanjian Kerja Sama Calon LPH dengan BPJPH. International Journal of Social, Policy and Law (IJOSPL), 1(1), 88–110. https://doi.org/10.8888/ijospl.v1i1.53

Manan, S. K. A., Abd Rahman, F., & Sahri, M. (2016). Contemporary issues and development in the global halal industry. Springer.

Masruroh, N. (2020). The Competitiveness of Indonesian Halal Food Exports in Global Market Competition Industry. Economica: Jurnal Ekonomi Islam, 11(1), 25-48. https://doi.org/10.21580/economica.2020.11.1.3709

Masyhuri, M., & Risdiyanti, A. (2022). Halal Certification Challenges for Javanese Muslim Entrepreneurs in a Phenomenological Perspective. IQTISHODUNA: Jurnal Ekonomi Islam, 11(2), 181–194. https://doi.org/10.54471/iqtishoduna.v11i2.1959

Mixueindonesia. (2023, February 17). Sertifikasi Halal Mixue Indonesia. https://www.instagram.com/p/Cov8B6Yr9Jp/?hl=id

Mohd Nawawi, M. S. A., Abu-Hussin, M. F., Faid, M. S., Pauzi, N., Man, S., & Mohd Sabri, N. (2019). The emergence of halal food industry in non-Muslim countries: A case study of Thailand. Journal of Islamic Marketing, 11(4), 917–931. https://doi.org/10.1108/JIMA-05-2018-0082

Muhamad, M. (2020). Tantangan dan Peluang Penerapan Kebijakan Mandatory Sertifikasi Halal (Studi Implementasi UU No. 33 Th. 2014 dan PP No. 31 Th. 2019). Jurnal Ilmu Ekonomi Dan Bisnis Islam, 2(2), 1–26. https://doi.org/10.24239/jiebi.v2i2.29.1-26

Muhammad, M. (2009). Label Halal dan Spiritualitas Bisnis Interpretasi atas Bisnis Home Industry. Jurnal Salam, 12(2), 101–127.

Muslimah, S. (2012). Label halal pada Produk Pangan Kemasan dalam Perspektif Perlindungan Konsumen Muslim. Yustisia Jurnal Hukum, 1(2), 86–97. https://doi.org/10.20961/yustisia.v1i2.10630

Nabila, K. R. (2023). Kesadaran Hukum Pelaku Usaha Home Industry Makanan terhadap Sertifikasi Halal Perspektif Maqashid Syariah. Journal of Islamic Business Law, 7(1), 1-16.

Naim, A. H. (2023). Penerapan Sertifikasi Halal (Studi Implementasi Undang-Undang Nomor 33 Tahun 2014 tentang Jaminan Prodak Halal). ICCoLaSS: International Collaboration Conference on Law, Sharia and Society, 2(1), 19-35.

Nukeriana, D. (2018). Implementasi Sertifikasi Halal Pada Produk Pangan Di Kota Bengkulu. Qiyas: Jurnal Hukum Islam Dan Peradilan, 3(2), 154–165. https://doi.org/10.29300/qys.v3i2.1310

Nur, F. (2021). Jaminan Produk Halal di Indonesia terhadap Konsumen Muslim. LIKUID: Jurnal Ekonomi Industri Halal, 1(1), 43–54. https://doi.org/10.15575/likuid.v1i1.12732

Pamuji, S. (2022). BPJPH & ILHC Bahas Target Indonesia Jadi Produsen Halal Dunia. https://kemenag.go.id/read/bpjph-ilhc-bahas-target-indonesia-jadi-produsen-halal-dunia-egovk

Pujileksono, S. (2017). Sosiologi Penjara. Intrans Publishing.

Ramadhan, M. R. (2018). Panopticonism dalam Media Massa (Analisis Wacana Berita Kasus Pemerkosaan Yn yang Ditayangkan pada Program AIMAN Kompas TV Mei 2016). Jurnal Kriminologi Indonesia, 13(2), 77–90.

Sah, S. L. (2018). HALAL KULINER PERSPEKTIF HUKUM ADAT (Analisis Label Halal Pada Makanan Tradisional Nasi Jamblang). Inklusif (Jurnal Pengkajian Penelitian Ekonomi Dan Hukum Islam), 3(2), 184–196. https://doi.org/10.24235/inklusif.v3i2.3393

Sakti, M., & Imanullah, M. N. (2021). Legal Studies on The Halal Product Certification Institution in Indonesia after The enactment of The Law on The Halal Product Guarantee. In Halal Development: Trends, Opportunities and Challenges (pp. 51–55). Routledge.

Salam, D. A. (2022). Implementasi Jaminan Produk Halal Melalui Sertifikasi Halal Pada Produk Makanan dan Minuman UMKM di Kabupaten Sampang. Qawwam: The Leader’s Writing, 3(1), 10–20. https://doi.org/10.32939/qawwam.v2i2.110

Sari, D. I. (2018). Perlindungan Hukum atas Label Halal Produk Pangan Menurut Undang-Undang. Repertorium: Jurnal Ilmiah Hukum Kenotariatan, 7(1), 1–14. https://doi.org/10.28946/rpt.v7i1.264

Scholten, P. (1974). Algemeen deel (Vol. 1). Kluwer.

Schwan, A., & Shapiro, S. (2011). How to Read Foucault’s Discipline and Punish. JSTOR.

Shafie, S., & Othman, M. N. (2006). Halal Certification: An International Marketing Issues and Challenges. Proceeding at the International IFSAM VIIIth World Congress, 28, 30.

Shofiyah, R., & Qadariyah, L. (2022). Pemaknaan Sertifikasi Halal Bagi Pelaku Umkm Sektor Pangan Yang Telah Bersertifikat Halal Di Kabupaten Bangkalan. Maro: Jurnal Ekonomi Syariah Dan Bisnis, 5(2), 246–259. https://doi.org/10.31949/maro.v5i2.3595

Suhadi, M., & Muslim, A. (2022). Islam dan Produk Halal: Muslimah, Komodifikasi Agama dan Konsolidasi Identitas Keagamaan di Indonesia. Profetika: Jurnal Studi Islam, 23(1), 164–176. https://doi.org/10.23917/profetika.v23i1.18082

Suwardi, S., & Billah, M. E. M. (2021). Undang-Undang Jaminan Produk Halal sebagai Bentuk Iinternalisasi Nilai Syari’ah dalam Hukum Nasional. Journal of Economic and Business Law Review, 1(2), 72-81.

Tjitroresmi, E., & Suhodo, D. S. (2014). Peluang Usaha Produk Halal di Pasar Global: Prilaku Produsen dalam Memproduksi Produk Halal. LIPI Press.

Waluyo, W. (2013). Pengaruh Pemahaman Agama, Motifasi Mendapatkan Profit dan Tingkat Pendidikaan Terhadap Kesadaran Sertifikasi Halal Bagi Produsen Makanan di Kabupaten Sleman dan Bantul. Inferensi: Jurnal Penelitian Sosial Keagamaan, 7(1), 75-98. https://doi.org/10.18326/infsl3.v7i1.75-98

Warto, W., & Arif, Z. (2020). Bisnis Produk Halal antara Peluang dan Tantangan, Problematika dan Solusinya. Al-Ulum, 20(1), 274–294. https://doi.org/10.30603/au.v20i1.1170

Wilson, J. A. (2014). The halal phenomenon: An extension or a new paradigm? Social Business, 4(3), 255–271. https://doi.org/10.1362/204440814X14103454934294

Wilson, J. A. J. (2012). Charting the rise of the halal market – tales from the field and looking forward. Journal of Islamic Marketing, 3(3). https://doi.org/10.1108/jima.2012.43203caa.001

Wilson, J. A., & Liu, J. (2010). Shaping the halal into a brand? Journal of Islamic Marketing, 1(2), 107–123. https://doi.org/10.1108/17590831011055851

Wirda, F., & Putra, T. (2020). Penguatan daya saing UKM pada Usaha Makanan Khas Daerah Sumatera Barat. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 4(4), 579–587. https://doi.org/10.31849/dinamisia.v4i3.4165

Yakin, A. U. (2021). Halal Certification, Standards, and Their Ramifications in Belgium. In Rethinking Halal (pp. 153–195). Brill.

Zailani, S., Iranmanesh, M., Jafarzadeh, S., & Foroughi, B. (2019). The influence of halal orientation strategy on financial performance of halal food firms: Halal culture as a moderator. Journal of Islamic Marketing, 11(1), 31–49. https://doi.org/10.1108/JIMA-01-2018-0023

Zailani, S., Kanapathy, K., Iranmanesh, M., & Tieman, M. (2015). Drivers of Halal Orientation Strategy Among Halal Food Firms. British Food Journal, 117(8), 2143–2160. https://doi.org/10.1108/BFJ-01-2015-0027

Article Metrics

Abstract view(s): 360 time(s)
PDF: 156 time(s)

Refbacks

  • There are currently no refbacks.