SIKAP DAN PERILAKU KONSUMEN RUMAH TANGGA TERHADAP PRODUK RAMAH LINGKUNGAN

Sutrisno Sutrisno(1*)

(1) Fakultas Ekonomi, Universitas Bojonegoro
(*) Corresponding Author

Abstract

In increasing awareness of environmental safety and health, various parties, both individuals and groups, have done various things to the community so that it leads to household consumers. The purpose of this study was to find out whether the attitudes and behavior of household consumers on environmentally friendly products in Kapas District, Bojonegoro Regency were consistent. This study was analyzed using descriptive and inferential statistics. Descriptive statistical analysis used the average score category, while the Spearman Rank correlation coefficient analysis was used. The results showed that the attitudes and behavior of household consumers tend to be contradictory. The attitudes of household consumers tend to be in the high and very high categories. Behavior is in the low category. The results of the Spearman rank correlation analysis of household consumer attitudes and behavior are not always consistent, even the parameters are contradictory.

Keywords

attitude and behavior, household, environmentally friendly products

References

Arifin, B., Ihsan, T., Tetra, O. N., Nofrita, N., Goembira, F., & Adegustara, F. 2020. Pengelolaan Bank Sampah dalam Mendukung Go Green Concept di Desa Ulakan Tapakis Kabupaten Padang Pariaman. Jurnal Hilirisasi IPTEKS, 3(2), 169-178.

Arifin, J. 2017. SPSS 24 untuk Penelitian dan Skripsi. Jakarta: Kelompok Gramedia.

BPS. 2019. Kecamatan Kapas Dalam Angka. Bojonegoro: Badan Pusat Statistik Kabupaten Bojonegoro.

Dharmmesta, Basu Swastha, Handoko Tarsisius Hani. 2012. Analisis Perilaku Konsumen, Yogyakarta, BPFE.

Hanafi, D., Irwan, M. S., & Yofita Sandra, S. 2019. Go Green dalam Karya Seni Grafis. Serupa The Journal of Art Education, 7(3), 1-17.

Ishawini. 2011. Pro-environmental Concern Influencing Green Buying: A study on Indian Consumers. Management Science and Engine International Journal of Business and Management, 6(6), 124–133.

Karki, S.T., & Hubacek, K. 2015. Developing a Conceptual Framework for the Attitude-Intention–Behaviour Links Driving Illegal Resource Extraction in Bardia National Park, Nepal. Ecological Economics, 117(1), 129-139.

Kasali, R. 2011. Membidik Pasar Indonesia. Jakarta: PT Gramedia Pustaka Utama

Kharishma, V., Firnandi, R., Iqbal, M., & Krishnasari, E. D. 2018. Perancangan Motion Graphic untuk Iklan Layanan Masyarakat Berjudul Go Green dengan Rumah Ekologis. SEMNASTEKNOMEDIA ONLINE, 6(1), 1-6.

Kokolakis, S. 2017. Privacy Attitudes and Privacy Behaviour: A Review of Current Research on the Privacy Paradox Phenomenon. Computers & Security. In Press, Corrected Proof.

Kotler, Philip & Gary Amstrong. 2018. Principles of Marketing. Edisi 15 Global Edition. Pearson

Mashuri, M., Maulida, T., Hasanah, I., Husamah, H., Harventy, G., Satiti, N. R., & Ningrum, F. R. K. 2016. Go green & Clean School melalui Diet Sampah. Malang: UMM Press.

Meijer, S.S., Catacutan, D., Sileshi, G.W, & Nieuwenhuis, M. 2015. Tree Planting by Smallholder Farmers in Malawi: Using the Theory of Planned Behaviour to Examine the Relationship Between Attitudes and Behaviour. Journal of Environmental Psychology, 43(1), 1-12.

Nurjanah, N., & Irsyad, M. 2015. Pendekatan Employee Relations Oleh Public Relations (Pr) PT. Indah Kiat Pulp and Paper Tbk Dalam Mensosialisasikan Program Go Green Pada Internal Perusahaan. Jom FISIP, 2(1), 1-15.

Paladino, A. & Baggiere, J. 2007. Are We “Green”? An Empirical Investigation of Renewable Electricity Consumption. European Advances in Consumer Research, 8(1), 340–341.

Ping, F. P. 2017. Pelaksanaan Dana Reboisasi Hutan Berdasarkan Peraturan Pemerintah Nomor 58 Tahun 2007 di Kota Samarinda. Journal of Law (Jurnal Ilmu Hukum), 1(1), 594-609.

Rozikin, M. 2018. Glintung Go Green (3G); Partisipasi Dalam Pembangunan Green City. Jurnal Ilmiah VIDYA, 26(2), 91-103.

Wijayaningtyas, M. 2017. Pengaruh Mediasi Sikap Generasi Y Terhadap Niat Beli Rumah Ramah Lingkungan. J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia), 1(2), 71-83.

DOI: 10.23917/jpis.v31i2.16243

Article Metrics

Abstract view(s): 505 time(s)
PDF (Bahasa Indonesia): 688 time(s)

Refbacks

  • There are currently no refbacks.