MANAJEMEN KESAN MELALUI FOTO SELFIE DALAM FACEBOOK: STUDI FENOMENOLOGI PADA MAHASISWA ILMU KOMUNIKASI UMS

Abstract

This research explores about selfies phenomenon, especially how people managing their self-presentation through selfies on the Facebook. Computer Mediated Communications (CMC) and Erving Goffman’s Dramaturgi become basic theory in this research. Six informants were active uploaded their selfies and all of them are students of Communications Science in Muhammadiyah University of Surakarta. Phenomenology qualitative data result that informants are active managing their visual impression management on Facebook. They consider that Facebook is a stage and themself is an actor, so they can managing their selfies easily. Formed the charactheristic of CMC consist of: interactive, editable, de massified, and  asynchronity.