TANGGUNGJAWAB SOSIAL PERUSAHAAN DAN TINGKAT KEBERDAYAAN EKONOMI RUMAH TANGGA

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DOI: https://doi.org/10.23917/jep.v12i2.198

Abstract

The objectives of the study are: (1) to identify the influence of CSR implementation toward the community behavior progress on their business, (2) to identify the influence of CSR implementation to the household economic capability, and (3) to formulate and to design strategy to improve the community business capability and their income. LISREL was used to formulate the Structural Equation Modelling of CSR implementation. The important results show: (1) facilitators’ competency and supporting factors are significantly influence to the community business capability, while individual characters and quality program do not significantly influence to the community business capability, (2) the community business capability does significantly influence to the level of houseold economic capability, (3) the “participative CSR” is recomemmeded as a model of CSR implementation.

Keywords

social responsibility; CSR; household; economic capability; business

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