ANALISIS KOMPARASI KEPUASAN KONSUMEN YANG MEMBELI SMARTPHONE CHINA PADA GERAI RESMI DAN BLACK MARKET
Febrianur Ibnu Fitroh Sukono Putra(1*)(1) Universitas Muhammadiyah Surakarta
(*) Corresponding Author
Abstract
Keywords
Full Text:
PDFReferences
Ackaradejruangsri, Pajaree. 2013. The Effect of Product Quality Attributes on Thai Consumers’ Buying Decisions. Journal of Asia Pacific Studies, 33.
Akkucuk, Ulas and Javad Esmaelli. 2016. The Impact of Brands on Consumer Buying Behavior: An Empirical Study on Smartphone Buyers. Journal of Research in Business & Social Science, 5(4), Pp. 01-16.
Amilia, Suri dan M. Oloan Asmara. 2017. Pengaruh Citra Merek, Harga, dan Kualitas Produk terhadap Keputusan Pembelian Handphone Merek Xiaomi di Kota Langsa. Jurnal Manajemen dan Keuangan, 6 (1), Pp. 660-669
Amiruddin dan Zainal Azikin. 2008. Pengantar Metodologi Penelitian Hukum Teknologi Informasi. Jakarta: PT. Raja Grafindo Persada.
Badan Pusat Statistik. 2018. Penduduk Indonesia Menurut Provinsi. https://www.bps.go.id/Subjek/ view/id/12#subjekViewTab3|accordion-daftar-subjek1. (Diakses pada 9 Februari 2019)
Ball, R. and L. Shivakumar. 2005. Earnings Quality in UK Private Firms: Comparative Loss Recognition Timeliness. Journal of Accounting and Economics, 39, Pp. 83-128.
Brata, B. H., et al. 2017. The Influence of Quality Products, Price, Promotion, and Location to Product Purchase Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies, (2), Pp. 433-445.
Cravens, W. David. 2008. Strategic Marketing. Jakarta: Erlangga.
Hustić, Ivana and Iva Gregurec. 2015. The Influence of Price on Customer’s Purchase Decision. Central European Conference on Information and Intelligent Systems, Pp. 27-32.
Kotler, Philip. 2007. Manajemen Pemasaran. Jakarta: PT. Index Kelompok Gramedia.
___________. 2009. Manajemen Pemasaran. Jakarta: Erlangga.
Opusunju, Michael Isaac and Y. C. Ojeleye. 2017. Current Price and It Effects on Consumer Purchase Decision in Ikot Ekpene Main Market, Akwa Ibom State. International Journal of Economics and Socio-Legal Sciences, 2 (6), Pp. 1-14.
Shabrin, Nushrat et al.2017. Factors Affecting Smartphone Purchase Decisions of Generation-Y. The Journal of Contemporary Issues in Business and Government, 23 (1), Pp. 47 – 65.
Sugiyono. 2010. Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Tjiptono, Fandi. 2008. Strategi Pemasaran. Yogyakarta: ANDI Offset.
_____________. 2015. Strategi Pemasaran Edisi 4. Yogyakarta: ANDI Offset.
Trenggana, Arlin Ferlina Mochamad. 2018. Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Konsumen Laptop Asus. Jurnal Indonesia Membangun. 17 (2), Pp. 174-184.
Article Metrics
Abstract view(s): 629 time(s)PDF: 616 time(s)
Refbacks
- There are currently no refbacks.