PROMOSI SEBAGAI SALAH SATU UPAYA DALAM PEMASARAN PARIWISATA

Widoyono Widoyono(1*)

(1) Fakultas Ekonomi Universitas Muhammadiyah Surakarta
(*) Corresponding Author

Abstract

Tourism is one of the sources of regional government revenue. It needs to be managing
professionally. Promotion is one of the elements of marketing mix that play a significant role in
attracting domestic and international tourist. Promotion in tourism needs a marketing institution, it
could be government or private institution (tourism bureau/BPW) Tourism bureau with government
institution have to build tourism image in the society. Also, they have to be able to control the market
and understand what customer needs and wants.

Keywords

tourism, promotion, BPW, marketing mix

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DOI: 10.23917/benefit.v10i1.1223

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