Pengelolaan Pembelajaran Berbasis Web pada Mata Pelajaran Pemasaran Online di SMK Negeri 1 Sragen
Lina Dwi Susanti(1*), Budi Murtiyasa(2), Sabar Narimo(3)(1) 
(2) 
(3) 
(*) Corresponding Author
Abstract
This study aimed to describe about (1) planning to build a web for online marketing learning in SMK N 1 Sragen; (2) the implementation of the limited test marketing web online learning in SMK N 1 Sragen; (3) evaluation of learning Online Marketing at SMK N 1 Sragen. The method in this study using the research and development (research and Development / R & D). Collecting data through observation, interviews, questionnaires (kuesiomer) and documentation. To test the validity of the data using a credibility test (internal validity) and Test transferability (external validity). The conclusion of this study is a web-based learning media on the subjects of online marketing in SMK N 1 Sragen developed through five stages, namely: (1) preliminary stage (2) The design phase of the product. This stage is the design and preparation of instructional media online marketing, (3) the stage of production, (4) Validation validation phase includes the stage of expert assessment of the product of learning media and (5) the pilot phase of the learners feasible to use for learning pemasran online at SMK N 1 Sragen.
Keywords
Full Text:
PDFReferences
Ahmadi, Iif Khoiru; Amri, Sofan dan Elisah, Tatik. 2011. Strategi Pembelajaran Sekolah Terpadu. Jakarta: PT. Prestasi Pustakaraya.
Arikunto, Suharsimi. 2010. Prosedur Penelitian Suatu Pendekatan Praktik. Edisi Revisi. Jakarta: PT.Rineka Cipta
Aunurrahman. 2009. Belajar dan Pembelajaran. Bandung: Alfabeta.
Borg, W.R & Gall, M.D. 1983. Eucation research: an introduction.4th Edition. New York: Longman Inc
Hamzah B.Uno. 2007 Perencanaan Pembelajaran. Jakarta: PT Bumi Aksara.
Haryanto, Suyono.2014. Belajar dan Pembelajaran. Bandung: PT. Remaja Rosdakarya.
Sanaky, Hujair. 2009. Media Pembelajaran. Yogyakarta: Safiria Insania Press.
Nana Sudjana & Ahmad Rivai. 2011. Media Pengajaran. Bandung: Sinar Baru Algensindo
Majid Abdul. 2013 . Strategi Pembelajaran. Bandung: Remaja Posdakarya.
Moleong, Lexy J. 2014. Metode penelitian kualitatif. Bandung: PT. Remaja Rosdakarya
Mulyasa.2003 . Manajemen Berbasis Sekolah. Bandung: Remaja Posdakarya.
Rohiat. 2008. Manajemen Sekolah. Teori Dasar dan Praktik Dilengkapi dengan Contoh Rencana Strategis dan Rencana Operasional. Bandung: PT. Refika Aditama.
Riduwan. 2010. Skala Pengukuran Variabel-Variabel Penelitian. Bandung: Alfabeta.
Sagala, Syaiful. 2009. Manajemen Strategik dalam Peningkatan Mutu Pendidikan. Bandung: CV. Alfabeta.
.
Sanjaya, Wina. 2008. Kurikulum dan Pembelajaran. Jakarta: Kencana
Sugiyono. 2011. Metode Penelitian Pendekatan Kuantitatif, Kualitatif dan R& D. Bandung: ALFABETA.
Suyono & Hariyanto. 2011. Metode Belajar Mengajar. Bandung: Remaja Posdakarya.
Hamza Salim Kharim & ala ‘a atef Al Karableiah 2015 .The Effect of Using Pay Per Click Advertisement on Online Advertisement Effectiveness and Attracting Customers in E-marketing Companies in Jordan
Hamed Armesh Multimedia, 2009. Impact of Online/Internet Marketing on Computer Industry in Malaysia in Enhancing Consumer Experience
Maktoba Omar 2006. Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers
Mei Ying & Li Hsia Tseng, 2014 .Customer Satistation and loyalty in an online Shop : An experiential Marketing Perspective.
Article Metrics
Abstract view(s): 529 time(s)PDF: 828 time(s)
Refbacks
- There are currently no refbacks.