Rezarivano Mukhairisubarkah(1*), Yusuf Kurniawan(2)

(1) Universitas Sebelas Maret
(2) Universitas Sebelas Maret
(*) Corresponding Author


This research discusses how the U.S. launched its propaganda of American heroism through the film as the medium. This study is classified as qualitative research. The technical analysis of the data used in this research is the technical analysis of qualitative data from Miles and Huberman. The source of information or data for this research are Jon Favreau's Iron Iron Man 1 (2008) and Iron Man 2 (2010) films. The data are the captured scenes and dialogues from the film Iron Man 1 & Iron Man 2. A scene can consist of several frames and dialogs that describe the storylines in a scene. The results of the data analysis obtained a list of scenes that contain propaganda techniques. Since the data was in the form of movie scenes, Pierce's semiotics and Villarejo's cinematic theory are used to examine the data. In conclusion, the movie shows several aspects that support the findings in the analysis of American heroism and its maintenance in the movie. The representation comes from how the United States in the movie uses its military power, the perspective of seeing other nations, and shows the U.S has more advanced technology than other countries.


heroism; propaganda; film; Iron Man;

Full Text:




Lasswell, H. D. (1927). The theory of political propaganda. American Political Science Review, 21(3), 627–631.

Robinson, A. S. (2018). We are iron man: Tony Stark, Iron Man, and American identity in the marvel cinematic universe's phase one films. The Journal of Popular Culture, 51(4), 824–844.

Löfflmann, G. (2013). Hollywood, the Pentagon, and the cinematic production of national security. Critical Studies on Security, 1(3), 280–294.

Franco, Z. E., Blau, K., & Zimbardo, P. G. (2011). Heroism: A conceptual analysis and differentiation between heroic action and altruism. Review of General Psychology, 15(2), 99–113.

Hobbs, R., & McGee, S. (2014). Teaching about propaganda: An examination of the historical roots of Media Literacy. Journal of Media Literacy Education, 6(2), 56–67.


McQuail, D., & Deuze, M. (2020). McQuail's media and mass communication theory. Sage Publications.

Miles, M. B., & Huberman, A. M. (2014). Qualitative Data Analysis: An expanded sourcebook. SAGE Publications, Inc.

Sobur, A. (2001). Analisis Teks media: Suatu Pengantar Untuk Analisis Wacana, Analisis Semiotik Dan Analisis framing. Remaja Rosdakarya.

Wibowo, I. (2013). Semiotika Komunikasi - aplikasi praktis bagi penelitian dan skripsi komunikasi. Edisi 2. Mitra Wacana Media

Villarejo, A. (2007). Film studies: The basics. Routledge.

Internet source

Johnson, A. (2013, May 18). Tony Stark is a villain: Iron man films & the war on terror. Movie Mezzanine. Retrieved April 29, 2022, from

Adlakha, S. (2019, March 25). Road to endgame: 'iron man' built the foundation of the MCU using charm and military fantasy. Retrieved June 19, 2022, from

Whalen, A. (2019, March 1). 'Captain Marvel' is the latest superhero movie to promote the U.S. military. Newsweek. Retrieved June 27, 2022, from

Shafiq, Q. (2019, February 2). Documents reveal how the US military influences Hollywood Entertainment including Marvel and transformers. Geeks Of Color. Retrieved June 27, 2022, from

Butler, A. (2021, February 5). Escapism through military propaganda? my conflicted love for the marvel cinematic universe. Grandma Sophia's Cookies. Retrieved June 20, 2022, from

Yu, B. (2021, October 6). Hits different: Iron Man's military industrial complex. Mic. Retrieved June 21, 2022, from

Najim, A., Khadder, K., & Fox, K. (2020, December 24). Survivors of blackwater massacre in Iraq slam Trump's pardons for US guards behind killing. CNN. Retrieved June 21, 2022, from

Article Metrics

Abstract view(s): 739 time(s)
PDF: 440 time(s)


  • There are currently no refbacks.